What’s the difference? Though content and copywriting may sound the same, they’re actually very different skills that must be learned and honed. Just like writing short stories, poetry and novels are all incredibly different, content writing and copywriting require different approaches. To put it simply, copywriting is any writing that’s done for marketing purposes, while
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Typos are those annoying typing mistakes we all make from time to time. Words that we know how to spell but somehow always get wrong! There are few things more frustrating than an ugly typo, and they can look unprofessional. We’re all human and we can’t avoid them 100% of the time, but those grammatical
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When telling your business story, it’s easy to get bogged down in the detail. After all, your company might very well be your life’s work and the outcome of a 20-year career build-up. The harsh reality, however, is that very few people will care about that part. At least not at first. When writing your
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You’ve probably heard of the term ‘evergreen content’, but what does it really mean and how do you make the most of it? Evergreen content is basically content that keeps on giving. It is something that remains relevant over a long period of time (so is not time-sensitive), has good search engine optimisation, and continues to
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The new year is a time for many to set out their resolutions, giving themselves goals to achieve for the coming year whatever it might hold. Carnsight founder, Jessica Morgan, was pleased to be featured in Katherine Ducie’s article for Caunce O’Hara, business insurance brokers, on new year’s resolutions for freelancers that may be looking to assess
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2020 The year COVID-19 changed the English language as we knew it. When you think of 2020, what comes to mind? For most people, this year has been highly defined by the pandemic of COVID-19. In March of this year, the country went into lockdown leaving the streets empty. Bringing with it a time of
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