Why good photography is key in PR

A good photograph can make or break a media story. Don’t just take a PR agency’s word for it. I was chatting to a consumer journalist recently – an ex-glossy editor-in-chief – who mentioned that one of her case studies had just been chosen over two others purely because of the good images. Strong photography

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What are the benefits of PR?

One of the first questions we ask is “why do you want to do PR?” Most often, people seek out help from a PR agency to win new clients or customers. Sometimes it’s prompted by their competitors stealing the limelight or because they feel they’ve been a best-kept secret for too long. There are, in

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Is there a place for non-Coronavirus news?

The need for non-Coronavirus news is a hot topic. Will publications still accept stories that don’t have a Coronavirus angle? Should you try and somehow create one? Or are people actually keen to see fresh and different stories? Here’s a quick summary of what’s still making the headlines during the crisis. Coronavirus coverage is still

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Time to challenge the ‘more hours = more productive’ equation

“If we are to thrive rather than survive, we need to learn to treat our people and ourselves better.” Marc Nohr Fold7 I was so encouraged to see Marc Nohr interviewed about his flexible working on Campaign as part of the Timewise Power 50. He works a four day week and has done for the

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Where to start with content for PR

Most companies already have a wealth of ideas, opinion and expertise – but they’re not usually neatly filed in a content folder. They’re more likely to be hidden within a range of presentations, documents, blogs – even in emails.  Good content is the cornerstone of PR activity, so it’s definitely worth having a look at what you’re already

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Do you need PR agency to launch a new company?

The launch of a new company, brand or product is a news hook in itself. But all the better if you’re introducing something new, ground-breaking or disruptive to the market. It could be what you’re selling, the way you’re selling it or even how you work. Your launch messages for the press should focus on

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