Author: Jessica Morgan
Is your business making the most of its media coverage? Seven things to consider.
Are you making the most of the coverage you've achieved through PR? Can you lay your hands on it quite quickly or is it languishing on a link, in an email, on a...
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PR
Do you need a PR agency to help you launch?
The launch of a new company, brand or product is a news hook in itself. But all the better if you’re introducing something new, ground-breaking or disruptive to the...
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PR
Why you should approach PR like you approach networking
If you go along to a single networking event and expect to walk away with a handful of clients, you’ll be disappointed. Yes, it could happen – but most likely,...
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PR
Demand grows for flexible office space in City as deal struck on stunning mixed-use heritage building
The Boutique Workplace Company has signed a 15-year lease to open a workspace on 1 – 3 Frederick’s Place, the historic grade II listed building in Bank originally...
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News
What’s our Four Lens Messaging Session?
Have you heard of a messaging session? We find them invaluable. But what exactly are they? Here's a guide to our Three Lens Messaging Sessions - why we hold them, what...
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PR
The Boutique Workplace Company expands to Scotland with 40th building
The Boutique Workplace Company is celebrating the milestone of reaching 40 serviced office locations across the UK, totaling the group at 440,000sqft, having signed two...
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News
Halkin acquires 40,000 Sq Ft office space at 107 Cheapside
Halkin has agreed a lease for over 40,000 sq ft of office space at 107 Cheapside. Having added 66,500 sq ft of additional space to its portfolio in the last 12 months,...
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News
Spring launch for Link Spaces flexible workspace in Ditton Park’s Botanica
A new 21,000 sq ft flexible workspace is set to open its doors in March 2024 in Botanica in Ditton Park, near Slough, with excellent links to the M4, M25 and
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News
Aer Studios wins coveted place on BBC Digital Design Roster
After a hotly contested pitch involving many of the world’s best UX & design agencies, Aer Studios is excited to announce its appointment to the BBC Digital Design...
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News
Disappointed in your PR results? This is probably why
Luckily, the “d” word isn’t something we hear a lot. But if it’s something you’re feeling after a PR push, whether it’s one you’ve done in house or worked...
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PR
Can clients and agencies ever really work as “partners”?
This question came out of a really interesting podcast with Tom Lewis - Agency ownership models are everything. It’s primarily about the advertising agency model and...
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PR
How to keep sales messages out of your press releases
Let’s be clear – a press release is about something you’re trying to get coverage for, and this may well be a product or service you also want to...
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PR
The best PR tips for small businesses
Recently our founder, Jess Morgan, delivered an insightful keynote presentation with the Small Business Network at the Digital Mansion, Corsham. Her talk outlined how...
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PR
The most useful sayings in the world of PR
I love a saying. I find myself trotting them out time and again – probably more so the older I get. I can almost see the eye rolls from here! The thing is, the...
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PR
Why your PR comments are never wasted at Carnsight
We've said before that PR isn't something that can run in the background without involvement or input from you or your team. So, if we work with you, we will be asking...
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PR
Bristol Creative Industries Membership
Carnsight founder Jess has been a Bristol Creative Industries member (BCI member) since 2016 when she founded Carnsight Communications. Recently, she...
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Career
How do you write a press release? A simple template
What is a press release? First things first, a press release is a clear, written summary of a piece of your news, aimed at journalists. It should give the reader...
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PR
What are the benefits of PR?
One of the first questions we ask new clients is “why do you want to do PR?” Most often, people seek out help from a PR agency to win new clients or...
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PR
Finding your tribe when you start a business
I was lucky that starting a business in PR meant I could work from my kitchen table, quite literally. Back in January 2016 I had a laptop, a phone, contacts and...
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Career
Why good photography is important in PR
A good photograph can make or break a media story. Don’t just take a PR agency’s word for it. I was chatting to a consumer journalist recently – an...
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PR
How to make your product famous
Brand You Magazine Jessica Morgan, founder, Carnsight Communications Firstly, get ready to celebrate the coverage you achieve for your product. There’s no reason you,...
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PR
Are my PR results any good? PR and ROI
“What’s a typical return on investment (ROI) on PR activity?” It’s a question that usually gets asked early on in our PR conversations with...
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PR
Do you cringe at the thought of PR? How to make the PR process work for you
If the thought of PRing yourself or your company makes you shudder, or talk of “raising your profile” leaves you cold, don’t panic. Whether it’s...
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PR
Our most interesting PR projects from 2021
969 pieces of coverage (and counting) later and we’ve certainly covered a lot of ground this year. Although it’s very satisfying to secure a piece in the...
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PR
A round up of the best advice from our media interviews
We’ve really enjoyed meeting media and communications professionals from across the country in our In Conversation With… interviews this year. Whether they...
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PR
Seven things every small business should know about PR
1. You can absolutely be on national TV as a small business I’m writing this the week after one of the small businesses we work with – with just 24 staff...
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PR
Still wondering if PR is right for you? Some helpful resources
We’ve had more approaches about PR this year than ever before, which is great. But with these have come more questions around PR and hesitancy around committing to...
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PR
Can you really achieve good PR results for any business?
Another question we’re often asked is “can you get good PR results for absolutely everything?” Or, in other words, can you PR anything under the sun,...
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PR
Five easy ways to improve your email newsletters today
Today we have a fantastic guest blog by Emily Morgan. An experienced digital producer with a Computer Science MSc, Emily Morgan has worked at ITV for the last twelve...
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Marketing
Five reasons your PR won’t work
We like to think we’re positive, can-do people (and we have some great reviews to prove it). But we’re also realistic. For PR to work well, there are some...
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PR
Tackling the Jurassic Coast Challenge for Target Ovarian Cancer
After one of the wettest Mays on record, my sister Charlotte and I were lucky enough to wake up to a light breeze and some on and off mizzle (as we say in our native...
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Fundraising
Advertising and PR: What’s the difference?
This article first appeared on Enterprise Nation, April 2021. “But isn’t PR just advertising?” We’ve been asked this question quite a bit over the years, and we...
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PR
Why is it important to build your profile?
What are the benefits of building your profile, and how should you go about it? As a PR agency, we often talk about the importance of building the profile of a business...
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PR
Should PRs guarantee press coverage?
There are lots of things we can guarantee when you work with Carnsight. We can promise we will take time to get under the skin of your business; we’ll be creative...
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PR
New year’s resolutions for freelancers
The new year is a time for many to set out their resolutions, giving themselves goals to achieve for the coming year whatever it might hold. Carnsight founder, Jessica...
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Copywriting
What a career in marketing taught me about good PR
It’s almost five years since Carnsight Communications opened its doors, over ten years since I switched to PR and almost twenty years since I started in marketing....
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PR
Crisis communication planning – golden rules
We’re all far too familiar with the term “crisis” after everything this year’s thrown at us. Crisis communications is a key area of PR that may play out in a...
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PR
Is there a place for non-Coronavirus news?
The need for non-Coronavirus news is a hot topic. Will publications still accept stories that don’t have a Coronavirus angle? Should you try and somehow create one? Or...
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PR
Does working longer hours make us more productive?
I was so encouraged to see Marc Nohr interviewed about his flexible working as part of the Timewise Power 50. He works a four day week and has done for the last two...
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PR
Two minutes with: Steph Palmer
In our ‘two minutes with’ blog posts, you can get to know the members of the Carnsight Communications team a little bit better. In today’s post, we ask...
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Career
Where should you start with content for PR activity?
Most companies already have a wealth of ideas, opinion and expertise – but they’re not usually neatly filed in a content folder. They’re more...
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PR