Tag: Marketing

reputation matters

Reputation matters: how employer branding impacts recruitment 

In case it’s not obvious, reputation matters. A business’ internal and external image can have an impressive sway on its success. Yet, when we think of brand...

Three key differences between your B2B and B2C social media strategy

Whether you’re creating a social media strategy for B2B or B2C, the end goal remains the same, to grow your business to the best of its ability.
7 steps to PR yourself

Here are 7 steps to PR yourself 

We've translated our skills for promoting a business through PR to help those who want to promote themselves as individuals. If that sounds like you, then here’s a...

Can clients and agencies ever really work as “partners”?  

This question came out of a really interesting podcast with Tom Lewis - Agency ownership models are everything. It’s primarily about the advertising agency model and...

Why you need to repeat yourself in PR

“I feel like we’re saying the same thing over and over.” This is something we hear a lot from our clients. And it’s a valid concern. No one wants...

What does a social media executive role involve?

Are you curious about what a social media executive role involves? In today’s world, most of the population have some sort of social media presence. Social Media is a...

Should your business start a newsletter?

If you’re wondering if it’s time for your business to start a newsletter, this post is for you. You might be thinking ‘I’m nailing it with my social...

The Dos and Don’ts of Good Headshots

If you’ve read our post on why good photography is key in PR then you know a good photograph can make or break a media story. This is particularly true when...

Copywriting vs Content Writing

What’s the difference? Though content and copywriting may sound the same, they’re actually very different skills that must be learned and honed. Just like...