Copywriting vs Content Writing

What’s the difference? Though content and copywriting may sound the same, they’re actually very different skills that must be learned and honed. Just like writing short stories, poetry and novels are all incredibly different, content writing and copywriting require different approaches. To put it simply, copywriting is any writing that’s done for marketing purposes, while

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Our top tips on creating a successful newsletter 

A powerful tool enabling your business to get closer to your customers and build your brand whilst boosting sales, sending a newsletter can be a great idea. But how do you ensure you stand out and reach the right audience successfully?  Here at Carnsight Communications, we love creating newsletters and wanted to share with you

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How to write an SEO-friendly blogpost

What is SEO? SEO stands for Search Engine Optimization. It’s used to promote organic traffic to your webpage via SERPs (Search Engine Results Pages). The importance of this is that it increases both the quantity and the quality of page viewers, which results in more attention from prospective clients or customers. SEO also helps your

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How to make your product famous

Brand You Magazine Jessica Morgan, founder, Carnsight Communications Firstly, get ready to celebrate the coverage you achieve for your product. There’s no reason you, your business or your product can’t be featured in the media and even as a one-woman band you can still make an impact if you have an interesting story to tell.

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Our top 10 most popular blogs on PR and communications

We’re so close to publishing 100 blogs now (whoop!!) and we’d like to think that we’ve provided plenty of good PR advice and guidance in the process. Today we wanted to share which of our blogs have been most popular among our readers. If you haven’t read them already, hopefully you’ll find something interesting within.

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