Tag: Marketing

Reputation matters: how employer branding impacts recruitment
In case it’s not obvious, reputation matters. A business’ internal and external image can have an impressive sway on its success. Yet, when we think of brand...
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PR

Here are 7 steps to PR yourself
We've translated our skills for promoting a business through PR to help those who want to promote themselves as individuals. If that sounds like you, then here’s a...
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PR

Can clients and agencies ever really work as “partners”?
This question came out of a really interesting podcast with Tom Lewis - Agency ownership models are everything. It’s primarily about the advertising agency model and...
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PR

Why you need to repeat yourself in PR
“I feel like we’re saying the same thing over and over.” This is something we hear a lot from our clients. And it’s a valid concern. No one wants...
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PR

Should your business start a newsletter?
If you’re wondering if it’s time for your business to start a newsletter, this post is for you. You might be thinking ‘I’m nailing it with my social...
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Copywriting

The Dos and Don’ts of Good Headshots
If you’ve read our post on why good photography is key in PR then you know a good photograph can make or break a media story. This is particularly true when...
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PR

Copywriting vs Content Writing
What’s the difference? Though content and copywriting may sound the same, they’re actually very different skills that must be learned and honed. Just like...
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Copywriting