Why customer reviews are vital and how to get them

Today we have a guest post by the wonderful Shona Chambers! Shona is a freelance marketing consultant with a career spanning over 20 years, working with both large and small companies. She’s also created her own businesses, including a networking group for the self-employed and freelance community, Self Employed Club. We’re very excited for you

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In Conversation With: Edward Craig, Head of Content Labs, Haymarket Media Group

This week we have another fantastic Q&A in our ‘In Conversation With…’ series. This series has been so much fun to create and we are so excited to keep sharing these fascinating industry insights with you. Today we’re speaking with Edward Craig, Head of Content Labs, Haymarket Media Group. Ed leads the branded content strategy

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Advertising and PR: What’s the difference?

This article first appeared on Enterprise Nation, April 2021. “But isn’t PR just advertising?” We’ve been asked this question quite a bit over the years, and we can understand why. Advertising and PR share a number of common goals and work excellently together, but they are different disciplines that can produce different outcomes, and often,

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What marketing taught me about PR

It’s almost five years since Carnsight Communications opened its doors, over ten years since I switched to PR and almost twenty years since I started in marketing. It’s a time for reflections, so here’s one of mine. Look back, working in marketing was a fantastic grounding for great PR. It continues to be as the

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