Author: Alexandra Johansen

Time to Talk – Jill Misson
“We have all the time in the world,” sang Louis Armstrong in his gorgeous gravelly voice. The famous crooner savours those lyrics, pausing to let the words sink in....
Read more
In Conversation With

The danger of using too many big words
In an ideal world, your carefully crafted message would reach your desired audience perfect conditions: a quiet room, undivided attention, and a receptive mindset....
Read more
Copywriting

Two minutes with: Ruby Hand
This week we're bringing back an old favourite of ours – the 'two minutes with' series! This installation features Carnsight's recent work experience placement, Ruby...
Read more
Career

Two minutes with: Alexandra Johansen
This week we're shining the spotlight on Alexandra, our resident Aussie in the office.
Read more
The Team

Reputation matters: how employer branding impacts recruitment
In case it’s not obvious, reputation matters. A business’ internal and external image can have an impressive sway on its success. Yet, when we think of brand...
Read more
PR

Ready for Radio?
This week’s blog is an exciting guest feature to help get you radio ready. Industry expert Jill Misson has taken over to deliver some insightful tips for on-air...
Read more
PR

How to approach backlinks in PR
Ethical, organic link building is central to topping the charts when it comes to Google’s search engine ranking factors. Quality backlinks are prized possession, and...
Read more
Media Relations

Here are 7 steps to PR yourself
We've translated our skills for promoting a business through PR to help those who want to promote themselves as individuals. If that sounds like you, then here’s a...
Read more
PR

Breaking down the buzz: how can AI enhance PR strategies?
Artificial intelligence (AI) is arguably the buzziest of all the buzz words making headlines right now; it’s starting to feel as though it is literally everything,...
Read more
PR