Author: Alexandra Johansen
The danger of using too many big words
In an ideal world, your carefully crafted message would reach your desired audience perfect conditions: a quiet room, undivided attention, and a receptive mindset....
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Copywriting
Tradestars Islington to open its doors for tour on Thursday 22nd January
Tradestars, the flexible workspace provider for ambitious entrepreneurs, creators, and growing businesses, is opening the doors to its Islington site for a day...
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News
2025 in review
As we edge towards the end of 2025, it feels like a good moment to pause, take stock, and reflect on what’s been a genuinely huge year for Carnsight.
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PR
Why an autumn reset is just as important as spring cleaning
Autumn resets don't get as much airtime as spring cleaning but they can be just as important. Here are our top tips to reset, get organised, and help get motivated for...
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Productivity
My Big Idea: Robert Schogger, co-founder of MetSpace
Robert Schogger, Co-Founder and CEO of MetSpace, speaks with Business Age for their 'My Big Idea' feature series.
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News
How to approach backlinks in PR
Ethical, organic link building is central to topping the charts when it comes to Google’s search engine ranking factors. Quality backlinks are prized possession, and...
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Media Relations
160+ businesses, and 146% growth: Wiltshire firm celebrates a decade of success
Wiltshire-based Boatman Admin Services, an award-winning virtual assistant, is celebrating its 10th anniversary this month - marking the milestone with an impressive...
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News
Can a story be changed once it’s published?
In digital publishing, stories can change, but not everything should. Here’s what PRs and brands need to know about requesting media corrections.
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Journalism
Toast launches StoryX: the proprietary AI platform that digs much deeper to find authentic stories for brands
Toast, he production agency, is proud to announce the launch of StoryX, a cutting-edge AI-powered story-finding platform designed to uncover authentic narratives and...
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News
AI-powered search and SEO
How is AI reshaping search and SEO from a media perspective?
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SEO
New luxury men’s and womenswear destination ‘Pockets Townhouse’ to open in Bath this September
Independent retailer bucks national trend with expansion to flagship boutique in Grade I listed Georgian building
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News
How employer branding impacts recruitment
In case it’s not obvious, reputation matters. A business’ internal and external image can have an impressive sway on its success. Yet, when we think of brand...
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PR
Why Christmas really is in July for PRs
It's a midsummer's day in July day, and the last thing on your mind is Christmas. The sun is shining, and you're probably more concerned with hitting send on that...
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PR
Women’s Super League Football chooses MetSpace for first move out of Wembley
Women’s Super League Football (WSL Football) has taken a significant step in its journey as an independent organisation by moving into a new, thoughtfully designed...
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News
In Conversation With: KH Web Design on Wix
With pre-designed templates, customisable elements, and a drag-and-drop interface, it’s no surprise the Wix Editor is so popular. It’s perfect for beginners,...
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Websites
Eight tips for working with freelance journalists
The days of press release spam from PR agencies seem to be, almost, behind us, over the last decade the media landscape has transformed at breakneck speed, evolving into...
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Journalism
Five insider tips for building a stronger PR-journalist relationship
I think it should be mandatory for every politician and councillor to work in a state school as a teacher or cleaner, behind the till of a supermarket, in a homeless...
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Journalism
How reactive PR sparked two national media hits 365 days later
When BBC Radio 4 and 5 Live called our founder, Jess Morgan, to feature live on air, it wasn’t just a career highlight. It was a testament to the power of PR.
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PR
Is PR largely out of our hands? What can you control in a PR campaign?
In contrast to some other PR consultancies, we’re clear that we won’t guarantee our clients coverage in particular publications (especially not within a certain...
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PR
2025 PR and social media predictions and tips
2025 industry predictions and tips for public relations and social media.
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PR
Everything you need to know about paywalls
Paywalls are shaping how we approach media and impact the choices we make for our PR clients – so let's unpack them.
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PR
Community Diagnostic Centre at Bath hospital achieves 20,000 additional appointments, speeding up NHS patients’ diagnoses
Sulis Hospital is proud to have facilitated over 20,000 extra patient diagnostic tests or scans since the opening of its Community Diagnostic Centre (CDC) in April...
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News
Bath’s healthcare heroes celebrated with hospital awards ceremony
Local healthcare heroes were recognised publicly during the Sulis Hospital Awards Evening held on October 5. The annual awards celebrate the achievements of people...
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News
HeyFlow secures £235,000 investment from Aer Venture Studios
HeyFlow, the female reproductive health inclusion business, which aims to end disadvantage for women in the workplace, has become the founding investment client for Aer...
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News
Beaches Resorts turns to real families in authentic cross-platform campaign
Beaches Resorts, part of Sandals Resorts International, is launching a cross-platform campaign to promote its Turks & Caicos resort featuring influencers instead of...
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News
Spade hits the ground for construction of specialist orthopaedic hub to serve the South West
Construction work is underway at the Sulis Elective Orthopaedic Centre, with an official breaking of the ground event at the Somerset site commemorated on Wednesday 24...
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News
Research Clever celebrates a year of growth
First anniversary of London agency with a promising year of global partnerships and data collection. The company was set up with a vision to be agile in communication,...
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News
Recruitment open day welcomes all to Somerset hospital
Sulis Hospital is holding a recruitment open day on Saturday, July 27 from 10am to 2pm, where prospective employees are welcome to come through its doors. The hospital...
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News
Former Dyson and Great State talent joins South West creative tech studio
Aer Studios, a leading creative technology studio in the South West, is thrilled to announce the appointment of James Hobbs as Head of Technology.
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News
Sulis Hospital first in UK to achieve 50 REGENETEN Biological Tendon repair surgeries
Sulis Hospital has become the first hospital in the UK to treat 50 patients with the cutting-edge REGENETEN Bio Inductive implant. Redefining biological healing and...
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News
World-first technology offers breakthrough in water quality testing
For the first time, water quality can now be assessed in a matter of minutes with the roll-out of new Bacterisk technology from Molendotech.
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News
Sulis Hospital opens up 100 new roles for new orthopaedic hub
Sulis Hospital is recruiting for over 100 new jobs ahead of its new Sulis Elective Orthopaedic Centre (SEOC) launching. SEOC will expand the existing hospital site just...
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News
Breaking down the buzz: how can AI enhance PR strategies?
Artificial intelligence (AI) is arguably the buzziest of all the buzz words making headlines right now; it’s starting to feel as though it is literally everything,...
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PR
Spring cleaning 101: resetting your workspace
The idea of Spring Cleaning finds its roots in logic. It's a season of transition, and of reawakening – thawing out after a long and perhaps hard winter. The weather...
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Productivity
Spring cleaning 101: how to organise your email inbox
Now that the March equinox has passed and April is in full swing, it's officially the season to delve into all things spring cleaning. We're starting the series off with...
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Productivity
Carnsight Communications marks exciting Q2 growth with new hire and promotion
Carnsight Communications, a boutique PR and social media agency based near Bath, has welcomed Laura Witte as its new Social Media Manager. Alexandra Johansen, who joined...
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News
Why leveraging your PR ecosystem pays off
You're probably wondering what I mean by a 'PR ecosystem'. This is by no means a professional or academic term, it's actually a phrase one of my colleagues threw around...
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PR
Two minutes with: Laura Witte
In our ‘two minutes with’ blog posts, you can get to know the members of the Carnsight Communications PR and Social Media team even better. In today’s post,...
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Team
The top transferable skills in TV production
This post was guest-written by Isabella Perkins.
Whether you regard Television Production as a “real degree”, or not, you can’t deny the power that the TV...
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Career
Delivering 29 meals to maternity units across the country: The Coconut Tree celebrates Leap Day by giving back
The Coconut Tree (TCT), an authentic Sri Lankan restaurant group with eight sites across the UK, celebrated this leap year by delivering 29 meals on the 29th of February...
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News
How to proofread and edit an eBook
We've dedicated a whole blog to proofing your eBook because it really is that important. When it comes to publishing your eBook, you need to proof it, proof it, proof...
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Copywriting
4 things businesses should know before writing an eBook
You may have noticed that we recently launched our eBook, Powerfully Practical PR. After a long time in the making, it's time to share our tips, tricks, and top...
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Copywriting
The Coconut Tree shines a spotlight on breakthrough Reading musicians
The Coconut Tree (TCT) is giving Reading’s thriving community of talented creatives a stage. The lineup includes Amazon Music’s ‘Number 1’ Breakthrough Artist of...
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News
Carnsight Communications launches ‘Powerfully Practical PR’ eBook empowering SMEs to PR themselves
Carnsight Communications, a boutique PR firm based near Bath, is launching its new eBook, ‘Powerfully Practical PR’, on Amazon on February 1 2024.
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News
A year in review: looking back at Carnsight’s 2023
Goodbye 2023! We're looking back at our year in review – we said goodbyes and hellos, we reached new heights and crossed exciting milestones, faced challenges and...
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PR
Five reasons to enter your business into awards
You win some you lose some, but either way, there’s a lot to be said for entering awards beyond the obvious benefit of winning. From networking to the credibility that...
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Awards
Turning ideas into on-air content – Jill Misson
Your favourite radio station is probably on in the background while you are busy working, driving or washing up. The familiar sound keeps you company without demanding...
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Q&A
Why you need to pick up the phone in PR
Maybe it’s generational, or perhaps it’s just a mix of personality and communication style. Either way, I can’t deny a professional pitfall of mine is working up...
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Media Relations
Creative Tech Studio wins prestigious BIMA award for innovative app
Aer Studios, the South West-based creative tech studio, has won a BIMA Award for its groundbreaking gamification project, The Data Escape Room. This national...
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News
Time to Talk – Jill Misson
“We have all the time in the world,” sang Louis Armstrong in his gorgeous gravelly voice. The famous crooner savours those lyrics, pausing to let the words sink in....
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Q&A
Two minutes with: Ruby Hand
This week we're bringing back an old favourite of ours – the 'two minutes with' series! This installation features Carnsight's recent work experience placement, Ruby...
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Career
All that glitters is gold at Birchwood House with ‘Great Gatsby’ event
Birchwood House, the Tunbridge Wells-based care home, has once again created an afternoon of joyful memories for residents with a Gatsby-themed event and open day. This...
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News
Two minutes with: Alexandra Johansen
This week we're shining the spotlight on Alexandra, our resident Aussie in the office.
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Team
Ready for Radio?
This week’s blog is an exciting guest feature to help get you radio ready. Industry expert Jill Misson has taken over to deliver some insightful tips for on-air...
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PR
Here are 7 steps to PR yourself
We've translated our skills for promoting a business through PR to help those who want to promote themselves as individuals. If that sounds like you, then here’s a...
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PR