Category: Copywriting

In an ideal world, your carefully crafted message would reach your desired audience perfect conditions: a quiet room, undivided attention, and a receptive mindset....

Writing takes up a huge portion of my time as a PR. From news releases to thought leadership pieces, emails to social media copy, every single day I write thousands of...

Awards can provide a great boost to a business’s reputation and can often lead to new opportunities and increased success. Writing an awards entry is an important part...

Although managing different businesses’ social media channels can be fun and exciting, it does come with some challenges. We work with a lot of niche businesses that...

If you’re wondering if it’s time for your business to start a newsletter, this post is for you. You might be thinking ‘I’m nailing it with my social...

One of the hardest parts of perfecting your writing can be editing your own work. It’s common to feel too close to a piece to be able to see what needs to be...

Writing is a skill that has to be honed over time, but today I’m sharing seven quick tips to take your writing to the next level. 1. Always say what you want in...

A biography (or bio) is a great way to give potential clients, customers, or employers a quick snapshot of who you are. It’s a chance to show off your experience in...

What is a press release?  First things first, a press release is a clear, written summary of a piece of your news, aimed at journalists. It should give the reader...