The best pieces of writing advice I’ve ever received

As you may know, if you’re regular followers of the team here at Carnsight Communications, we’re all incredibly passionate about the written word. We love to write and writing is a huge part of what we do on a day to day basis. We write all sorts of things. If you’d like to hear more

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Finding your business inciting incident and telling a great story

When telling your business story, it’s easy to get bogged down in the detail. After all, your company might very well be your life’s work and the outcome of a 20-year career build-up. The harsh reality, however, is that very few people will care about that part. At least not at first. When writing your

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Evergreen content: what, why and how?

You’ve probably heard of the term ‘evergreen content’, but what does it really mean and how do you make the most of it? Evergreen content is basically content that keeps on giving. It is something that remains relevant over a long period of time (so is not time-sensitive), has good search engine optimisation, and continues to

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New year’s resolutions for freelancers

The new year is a time for many to set out their resolutions, giving themselves goals to achieve for the coming year whatever it might hold. Carnsight founder, Jessica Morgan, was pleased to be featured in Katherine Ducie’s article for Caunce O’Hara, business insurance brokers, on new year’s resolutions for freelancers that may be looking to assess

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How COVID-19 has modified our language

2020 The year COVID-19 changed the English language as we knew it. When you think of 2020, what comes to mind? For most people, this year has been highly defined by the pandemic of COVID-19. In March of this year, the country went into lockdown leaving the streets empty. Bringing with it a time of

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Writing winning awards entries

Winning awards is a wonderful way to earn your business prestige and recognition within your industry. Awards are not only great for PR, but also for team morale, positioning yourselves as experts within a given field and encouraging new business consideration. But, how do you win awards? The truth is, no matter how great your

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