Social Media: Making something out of nothing

Although managing different businesses’ social media channels can be fun and exciting, it does come with some challenges. We work with a lot of niche businesses that have very specific views within their industry, so it’s important to be able to express this on their behalf. But what happens when clients are going through a

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Should your business start a newsletter?

If you’re wondering if it’s time for your business to start a newsletter, this post is for you. You might be thinking ‘I’m nailing it with my social media channels and have been consistently putting out quality content in blog posts, so why would I need a newsletter as well?’ There are countless benefits that

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What does that really mean?: Words to avoid in PR

There are a lot of words and phrases businesses use internally that don’t work so well when it comes to PR. Writing for publication in the media is very different from writing for your business website or internal comms. While creative and enthusiastic language is often encouraged when it comes to writing for yourself, the

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Five top tips for editing your own writing

One of the hardest parts of perfecting your writing can be editing your own work. It’s common to feel too close to a piece to be able to see what needs to be tweaked. If that’s you, then try these editing tips. It’s helpful to think of editing in two sections: big picture and line

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7 tips to improve your writing

Writing is a skill that has to be honed over time, but today I’m sharing seven quick tips to take your writing to the next level. 1. Always say what you want in the least number of words possible I’m a chronic rambler in real life. I used to ramble a lot in my writing

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A fast-track guide to writing a good business biography 

A biography (or bio) is a great way to give potential clients, customers, or employers a quick snapshot of who you are. It’s a chance to show off your experience in the industry and share whatever it is that makes you different. In PR, biographies are essentially used for pitching purposes but can be edited

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