LinkedIn analytics: a mini guide for small businesses 

When you think of social media analytics, the first thing that comes to your mind is probably Facebook or Instagram, however, LinkedIn deserves a spot on your list. 

Unlock the power of social media analytics

Social media analytics is a process that involves tracking, measuring, and analysing data collected from various social media platforms. This data helps businesses...

Social Media – Predictions 2024

No two days are the same on Social Media with trends, platforms and user behaviour continuously changing from one minute to the next. This year we witnessed Twitter's...

How to create a Social Media strategy that is authentic to your business

The desire to be socially accepted is growing along with our loss of authenticity. Creating content around trending topics and awareness days is common practice for...

Building confidence on social media as a small business owner 

Social media has revolutionised the way we conduct business, and a strong social media presence is now a must-have for entrepreneurs. Whether you run an Etsy store, a...

Three key differences between your B2B and B2C social media strategy

Whether you’re creating a social media strategy for B2B or B2C, the end goal remains the same, to grow your business to the best of its ability.

LinkedIn: Key differences between personal and business profiles

By now we all know that having a LinkedIn presence as a professional is important. With over 875 million users, LinkedIn can help you build connections with other...
Google My Business

Google My Business: Why it Matters

Google My Business is a free platform offered by Google to help businesses manage their online presence across Google, including Search and Maps. As a business owner,...

Should your business invest in social media?

There are countless benefits to having a strong social media presence. In 2021, 55% of consumers learned about new brands through a business’s social accounts...