Social Media guide – the importance of commenting, sharing and tagging

Getting PR coverage is great! But if you’re not sharing it then how can you expect others to? To get the most out of your PR coverage, sharing it across social media is essential. Here’s our complete social media guide to commenting, sharing and tagging your PR coverage for you and your colleagues. Why bother?

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Where to start with social media for your business

Previously on the blog, we’ve talked about our top tips for LinkedIn and we will definitely be covering social media platforms like Twitter and Instagram in the future, but today I want to take a step back and provide some tips that can apply across all social platforms. Social media can be daunting, especially when

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How to take powerful images for PR with a smartphone

Adapting our everyday The last 12 months have needed an adaptation from us all, to say the least. We have had to learn to change our everyday lifestyles to fit within the restricted limits of the new ‘normal’ way of life.  Some of us have learnt new skills, hobbies and interests to ensure our minds

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5 Top Tips for Engagement on LinkedIn

I don’t know about you, but for a long time, LinkedIn was the platform that I felt the least comfortable navigating. Its whole demeanour is very different to other types of social media like Facebook or Instagram, and the content that’s shared on the platform is held to a very different standard and set of

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Why good photography is important in PR

A good photograph can make or break a media story. Don’t just take a PR agency’s word for it. I was chatting to a consumer journalist recently – an ex-glossy editor-in-chief – who mentioned that one of her case studies had just been chosen over two others purely because of the good images. Strong photography

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Evergreen content: what, why and how?

You’ve probably heard of the term ‘evergreen content’, but what does it really mean and how do you make the most of it? Evergreen content is basically content that keeps on giving. It is something that remains relevant over a long period of time (so is not time-sensitive), has good search engine optimisation, and continues to

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