How to create a Social Media strategy that is authentic to your business
The desire to be socially accepted is growing along with our loss of authenticity. Creating content around trending topics and awareness days is common practice for...
Building confidence on social media as a small business owner
Social media has revolutionised the way we conduct business, and a strong social media presence is now a must-have for entrepreneurs. Whether you run an Etsy store, a...
LinkedIn: Key differences between personal and business profiles
By now we all know that having a LinkedIn presence as a professional is important. With over 875 million users, LinkedIn can help you build connections with other...
Google My Business is a free platform offered by Google to help businesses manage their online presence across Google, including Search and Maps. As a business owner,...
There are countless benefits to having a strong social media presence. In 2021, 55% of consumers learned about new brands through a business’s social accounts...
What is Domain Authority and how do you improve it?
What is Domain Authority? Domain Authority is a metric that details how likely your website is to rank in search engine results. The metric is on a scale factor of...
Having a social media presence as a brand means that at some point, we’re more than likely going to receive negative comments or criticism of some sort on our...