Category: Social Media

Back in January, Reddit had officially overtaken TikTok as Britain’s fourth most visited social media service.   That’s not to say TikTok isn’t still...

With over one billion users, it’s safe to say LinkedIn has made its mark. Currently, it’s the most social it has ever been, with a clear shift towards personal...

The 2016 vs 2026 trend was all over everyone's feed last month, and it's had us thinking about a true relic of the decade: the humble hashtag.

First came our top tips for recording yourself on video, then our how to prepare for journalist interviews guidance, and now our top tips for a great podcast appearance....

We work with a number of clients who are hesitant to post about their employees on social media. The reason? A fear that showcasing great talent might lead to that...

There’s a common misconception when it comes to social media for business. Actually, there’s a few of them – but today I want to talk about the idea that as soon...

It’s been no secret that Google is slowly losing its status as the default search engine. With TikTok as an evolving social media platform, younger generations are...

One of the most common mistakes we see brands and business owners making on social media is forgetting that it's meant to be social. It sounds obvious, but it’s easily...

Whether you use social media in your personal life, professional life, or both, you've likely got a mixed bag of feelings when it comes to the pros and cons of spending...

Ask Gen Z what their favourite platform is, and the majority will say TikTok. It has been a prime source for entertainment across a wide variety of topics, hitting...

One of the most important lessons in social media management is understanding that not every metric will show continuous upward growth. There will always be ups and...

Social media doesn't exist in a vacuum. It's part of bigger social and media landscapes that are subject to change daily, if not hourly.

When it comes to social media, there are a lot of brands and businesses we speak to that think the best way to see success is to post multiple times a day, every single...

It’s all good and well keeping track of your social media analytics but if you don’t understand what each stat represents and what goal they are useful toward then...

A while back, I had the pleasure of diving into the world of personal brand and LinkedIn with some of the brilliant minds at SBE Team Academy Bristol. As we're firmly in...

When you think of social media analytics, the first thing that comes to your mind is probably Facebook or Instagram, however, LinkedIn deserves a spot on your list. 

Social media analytics is a process that involves tracking, measuring, and analysing data collected from various social media platforms. This data helps businesses...

No two days are the same on Social Media with trends, platforms and user behaviour continuously changing from one minute to the next. This year we witnessed Twitter's...

The desire to be socially accepted is growing along with our loss of authenticity. Creating content around trending topics and awareness days is common practice for...

Social media has revolutionised the way we conduct business, and a strong social media presence is now a must-have for entrepreneurs. Whether you run an Etsy store, a...

Whether you’re creating a social media strategy for B2B or B2C, the end goal remains the same, to grow your business to the best of its ability.

By now we all know that having a LinkedIn presence as a professional is important. With over 875 million users, LinkedIn can help you build connections with other...

Google My Business is a free platform offered by Google to help businesses manage their online presence across Google, including Search and Maps. As a business owner,...

There are countless benefits to having a strong social media presence. In 2021, 55% of consumers learned about new brands through a business’s social accounts...

It’s a new year and things are changing in the world of social media. Here is an update on what’s trending.

What is Domain Authority? Domain Authority is a metric that details how likely your website is to rank in search engine results. The metric is on a scale factor of...

Having a social media presence as a brand means that at some point, we’re more than likely going to receive negative comments or criticism of some sort on our...

Are you curious about what a social media executive role involves? In today’s world, most of the population have some sort of social media presence. Social Media is a...

As we’ve covered in previous posts, there is no doubt that having a social media presence is important for your business. However, if your business strategy involves...

What are national awareness days? The phrase ‘national awareness days’ refers to a day to commemorate an occasion or place of importance for a particular...

Social media analytics allows you to improve your business strategy and optimise engagement via the collection of data. This data will help you and your team better...

A biography (or bio) is a great way to give potential clients, customers, or employers a quick snapshot of who you are. It’s a chance to show off your experience in...

The story feature on Instagram first launched in 2016 and allows your followers to view a more personal side of who you are as a business. This means less...

relationships. Over 690 million users are part of the LinkedIn community ranging from those who are job hunting, recruiters, sales professionals and business owners....

Whether it’s an explainer video, for vlogs, interviews, presentations, tutorials, product reviews, or video testimonials, video is dominating the internet. 54% of...

A good photograph can make or break a media story. Don’t just take a PR agency’s word for it. I was chatting to a consumer journalist recently – an...

Getting PR coverage is great! But if you’re not sharing it then how can you expect others to? To get the most out of your PR coverage, sharing it across social...

Previously on the blog, we’ve talked about our top tips for LinkedIn and we will definitely be covering social media platforms like Twitter and Instagram in the...

Adapting our everyday The last 12 months have needed an adaptation from us all, to say the least. We have had to learn to change our everyday lifestyles to fit within...

I don’t know about you, but for a long time, LinkedIn was the platform that I felt the least comfortable navigating. Its whole demeanour is very different to other...

You’ve probably heard of the term ‘evergreen content’, but what does it really mean and how do you make the most of it? Evergreen content is basically...

During the pandemic, many small businesses have had to completely change direction in order to simply survive. Small business marketing consultant, Nat Sharp has been...

Most companies already have a wealth of ideas, opinion and expertise – but they’re not usually neatly filed in a content folder. They’re more...