Category: Social Media
How to create a Social Media strategy that is authentic to your business
The desire to be socially accepted is growing along with our loss of authenticity. Creating content around trending topics and awareness days is common practice for...
Building confidence on social media as a small business owner
Social media has revolutionised the way we conduct business, and a strong social media presence is now a must-have for entrepreneurs. Whether you run an Etsy store, a...
Three key differences between your B2B and B2C social media strategy
Whether you’re creating a social media strategy for B2B or B2C, the end goal remains the same, to grow your business to the best of its ability.
LinkedIn: Key differences between personal and business profiles
By now we all know that having a LinkedIn presence as a professional is important. With over 875 million users, LinkedIn can help you build connections with other...
Google My Business: Why it Matters
Google My Business is a free platform offered by Google to help businesses manage their online presence across Google, including Search and Maps. As a business owner,...
Should your business invest in social media?
There are countless benefits to having a strong social media presence. In 2021, 55% of consumers learned about new brands through a business’s social accounts...
What’s trending in the world of Social Media 2023?
It’s a new year and things are changing in the world of social media. Here is an update on what’s trending.
What is Domain Authority and how do you improve it?
What is Domain Authority? Domain Authority is a metric that details how likely your website is to rank in search engine results. The metric is on a scale factor of...
Handling negative social media comments
Having a social media presence as a brand means that at some point, we’re more than likely going to receive negative comments or criticism of some sort on our...