What is Domain Authority and how do you improve it?

What is Domain Authority? Domain Authority is a metric that details how likely your website is to rank in search engine results. The metric is on a scale factor of 0-100. You need to have a knowledge of many factors that play a part in this to understand how this is calculated. The most important

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Handling negative social media comments

Having a social media presence as a brand means that at some point, we’re more than likely going to receive negative comments or criticism of some sort on our online channels. It could be a simple misunderstanding that has gone public or an unhappy customer leaving a negative review but it’s important to respond and

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Social Media: Making something out of nothing

Although managing different businesses’ social media channels can be fun and exciting, it does come with some challenges. We work with a lot of niche businesses that have very specific views within their industry, so it’s important to be able to express this on their behalf. But what happens when clients are going through a

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What does a social media executive role involve?

Are you curious about what a social media executive role involves? In today’s world, most of the population have some sort of social media presence. Social Media is a great way to stay connected with friends across the globe, as well as stay up to date with both local and global news.  It’s no surprise

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Why you should stop counting ‘likes’

As we’ve covered in previous posts, there is no doubt that having a social media presence is important for your business. However, if your business strategy involves counting the number of likes you’re getting on your posts, now is the time to stop. There is no relation between likes and profits made by a business.

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