Social Media: Making something out of nothing

Although managing different businesses’ social media channels can be fun and exciting, it does come with some challenges. We work with a lot of niche businesses that have very specific views within their industry, so it’s important to be able to express this on their behalf. But what happens when clients are going through a

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What does a social media executive role involve?

Are you curious about what a social media executive role involves? In today’s world, most of the population have some sort of social media presence. Social Media is a great way to stay connected with friends across the globe, as well as stay up to date with both local and global news.  It’s no surprise

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Why you should stop counting ‘likes’

As we’ve covered in previous posts, there is no doubt that having a social media presence is important for your business. However, if your business strategy involves counting the number of likes you’re getting on your posts, now is the time to stop. There is no relation between likes and profits made by a business.

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Should your business start a newsletter?

If you’re wondering if it’s time for your business to start a newsletter, this post is for you. You might be thinking ‘I’m nailing it with my social media channels and have been consistently putting out quality content in blog posts, so why would I need a newsletter as well?’ There are countless benefits that

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Using awareness days to inspire content

What are national awareness days? The phrase ‘national awareness days’ refers to a day to commemorate an occasion or place of importance for a particular cause and can include day, week or month long campaigns. There are national (and international) awareness days for almost everything, from the serious to hilarious. You can shape your content

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Personal branding and why it’s important

You have probably heard of branding in relation to business branding. But what is personal branding and is it really necessary? Personal branding is all about you. It’s how you present yourself to the outside world and how the outside world perceives you. Your personal branding should showcase your skills and experience as well as

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