Tag: Social Media

TikTok vs Reddit: how do you reach Gen Z?  

Back in January, Reddit had officially overtaken TikTok as Britain’s fourth most visited social media service.   That’s not to say TikTok isn’t still...

Why PR should always be connected to a wider marketing ecosystem

PR is incredibly powerful but it's never at its best unless it's working as part of a wider strategy. The businesses that see real impact from their PR make sure that it...

Authenticity is everything in PR 

Authenticity has become a bit of a buzzword, and I can understand the criticism that perhaps we’ve lost touch with what the word actually means.    But in...
too many big words header of an old fashioned ink pen resting on a page of written words

The danger of using too many big words

In an ideal world, your carefully crafted message would reach your desired audience perfect conditions: a quiet room, undivided attention, and a receptive mindset....

Why your fear of employee poaching is holding you back 

We work with a number of clients who are hesitant to post about their employees on social media. The reason? A fear that showcasing great talent might lead to that...

How to balance feeling drained by social media

Whether you use social media in your personal life, professional life, or both, you've likely got a mixed bag of feelings when it comes to the pros and cons of spending...
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Understanding the ups and downs of social media metrics

One of the most important lessons in social media management is understanding that not every metric will show continuous upward growth. There will always be ups and...

Why is continuously optimising your social media important?

Social media doesn't exist in a vacuum. It's part of bigger social and media landscapes that are subject to change daily, if not hourly.

Quality over quantity on social media

When it comes to social media, there are a lot of brands and businesses we speak to that think the best way to see success is to post multiple times a day, every single...

But what do the stats actually mean? – Social Media Stats 101 

It’s all good and well keeping track of your social media analytics but if you don’t understand what each stat represents and what goal they are useful toward then...

Mastering the Art of PRing Yourself as a Young Person

A while back, I had the pleasure of diving into the world of personal brand and LinkedIn with some of the brilliant minds at SBE Team Academy Bristol. As we're firmly in...

Anneka Batty: Work Experience at Carnsight

Hello, I’m Anneka and I have spent my last week doing work experience at Carnsight with the wonderful team learning lots of new and exciting information about the...

Two minutes with: Anneka Batty

In our ‘two minutes with’ blog posts, you can get to know the members of the Carnsight Communications PR and Social Media team even better.

A Day in the Life of a Social Media Manager 

Being a social media manager is like being the conductor of a digital orchestra, where each platform represents a different instrument. The role is dynamic, fast-paced,...

Unlock the power of social media analytics

Social media analytics is a process that involves tracking, measuring, and analysing data collected from various social media platforms. This data helps businesses...
2 minutes with

Two minutes with: Laura Witte

In our ‘two minutes with’ blog posts, you can get to know the members of the Carnsight Communications PR and Social Media team even better. In today’s post,...

The biggest changes to PR in recent years

The PR and media landscape is always changing, but the past few years has truly seen change like no other. From technology to culture to politics, there are endless...

4 things businesses should know before writing an eBook

You may have noticed that we recently launched our eBook, Powerfully Practical PR. After a long time in the making, it's time to share our tips, tricks, and top...

Carnsight Communications launches ‘Powerfully Practical PR’ eBook empowering SMEs to PR themselves 

Carnsight Communications, a boutique PR firm based near Bath, is launching its new eBook, ‘Powerfully Practical PR’, on Amazon on February 1 2024.

How to create a Social Media strategy that is authentic to your business

The desire to be socially accepted is growing along with our loss of authenticity. Creating content around trending topics and awareness days is common practice for...

Building confidence on social media as a small business owner 

Social media has revolutionised the way we conduct business, and a strong social media presence is now a must-have for entrepreneurs. Whether you run an Etsy store, a...

Three key differences between your B2B and B2C social media strategy

Whether you’re creating a social media strategy for B2B or B2C, the end goal remains the same, to grow your business to the best of its ability.
Google My Business

Google My Business: Why it Matters

Google My Business is a free platform offered by Google to help businesses manage their online presence across Google, including Search and Maps. As a business owner,...

Should your business invest in social media?

There are countless benefits to having a strong social media presence. In 2021, 55% of consumers learned about new brands through a business’s social accounts...

What’s trending in the world of Social Media 2023?

It’s a new year and things are changing in the world of social media. Here is an update on what’s trending.

Handling negative social media comments

Having a social media presence as a brand means that at some point, we’re more than likely going to receive negative comments or criticism of some sort on our...

Social Media: Making something out of nothing

Although managing different businesses’ social media channels can be fun and exciting, it does come with some challenges. We work with a lot of niche businesses that...

Why you should stop counting ‘likes’

As we’ve covered in previous posts, there is no doubt that having a social media presence is important for your business. However, if your business strategy involves...

Personal branding and why it’s important

You have probably heard of branding in relation to business branding. But what is personal branding and is it really necessary? Personal branding is all about you....

Three ways social media analytics can help your business

Social media analytics allows you to improve your business strategy and optimise engagement via the collection of data. This data will help you and your team better...

Social Media guide – the importance of commenting, sharing and tagging

Getting PR coverage is great! But if you’re not sharing it then how can you expect others to? To get the most out of your PR coverage, sharing it across social...

Where to start with social media for your business

Previously on the blog, we’ve talked about our top tips for LinkedIn and we will definitely be covering social media platforms like Twitter and Instagram in the...

5 Top Tips for Engagement on LinkedIn

I don’t know about you, but for a long time, LinkedIn was the platform that I felt the least comfortable navigating. Its whole demeanour is very different to other...