Social Media: Making something out of nothing

Although managing different businesses’ social media channels can be fun and exciting, it does come with some challenges. We work with a lot of niche businesses that have very specific views within their industry, so it’s important to be able to express this on their behalf. But what happens when clients are going through a

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Why you should stop counting ‘likes’

As we’ve covered in previous posts, there is no doubt that having a social media presence is important for your business. However, if your business strategy involves counting the number of likes you’re getting on your posts, now is the time to stop. There is no relation between likes and profits made by a business.

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Personal branding and why it’s important

You have probably heard of branding in relation to business branding. But what is personal branding and is it really necessary? Personal branding is all about you. It’s how you present yourself to the outside world and how the outside world perceives you. Your personal branding should showcase your skills and experience as well as

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Three ways social media analytics can help your business

Social media analytics allows you to improve your business strategy and optimise engagement via the collection of data. This data will help you and your team better understand your audience, learn what is working for you and what isn’t, and allow you to set benchmarks to compare against the future performance of your brand. 

Social Media guide – the importance of commenting, sharing and tagging

Getting PR coverage is great! But if you’re not sharing it then how can you expect others to? To get the most out of your PR coverage, sharing it across social media is essential. Here’s our complete social media guide to commenting, sharing and tagging your PR coverage for you and your colleagues. Why bother?

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Where to start with social media for your business

Previously on the blog, we’ve talked about our top tips for LinkedIn and we will definitely be covering social media platforms like Twitter and Instagram in the future, but today I want to take a step back and provide some tips that can apply across all social platforms. Social media can be daunting, especially when

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