Where to start with social media for your business

Previously on the blog, we’ve talked about our top tips for LinkedIn and we will definitely be covering social media platforms like Twitter and Instagram in the future, but today I want to take a step back and provide some tips that can apply across all social platforms. Social media can be daunting, especially when

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Evergreen content: what, why and how?

You’ve probably heard of the term ‘evergreen content’, but what does it really mean and how do you make the most of it? Evergreen content is basically content that keeps on giving. It is something that remains relevant over a long period of time (so is not time-sensitive), has good search engine optimisation, and continues to

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How COVID-19 has modified our language

2020 The year COVID-19 changed the English language as we knew it. When you think of 2020, what comes to mind? For most people, this year has been highly defined by the pandemic of COVID-19. In March of this year, the country went into lockdown leaving the streets empty. Bringing with it a time of

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Writing winning awards entries

Winning awards is a wonderful way to earn your business prestige and recognition within your industry. Awards are not only great for PR, but also for team morale, positioning yourselves as experts within a given field and encouraging new business consideration. But, how do you win awards? The truth is, no matter how great your

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