Tag: Writing

The danger of using too many big words
In an ideal world, your carefully crafted message would reach your desired audience perfect conditions: a quiet room, undivided attention, and a receptive mindset....
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Copywriting

Giving and receiving writing feedback
Writing takes up a huge portion of my time as a PR. From news releases to thought leadership pieces, emails to social media copy, every single day I write thousands of...
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Copywriting

The timeline of a press release
We’ve written many blogs on press releases and useful tips on when is best to pitch, what to avoid when pitching and crafting a perfect press release. But today we...
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PR

How to Avoid Cliched Quotes in Press Releases
Press releases are a valuable tool for communicating important information about your business to the public. However, all too often, press releases are filled with...
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PR

Can clients and agencies ever really work as “partners”?
This question came out of a really interesting podcast with Tom Lewis - Agency ownership models are everything. It’s primarily about the advertising agency model and...
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PR

Press Releases – when is the best time to pitch?
We’ve shared many tips on crafting the perfect press releases here at Carnsight Communications and even what to avoid when pitching to journalists. What we...
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Media Relations

In-house or outsourced PR – Which is better?
In this blog, we want to help you identify the pros and cons of in-house versus outsourced Public Relations. Before we get into the nitty-gritty, let’s cover some...
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PR

How to keep sales messages out of your press releases
Let’s be clear – a press release is about something you’re trying to get coverage for, and this may well be a product or service you also want to...
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PR