Tag: Writing

Are you making the most of the coverage you've achieved through PR? Can you lay your hands on it quite quickly or is it languishing on a link, in an email, on a...

In an ideal world, your carefully crafted message would reach your desired audience perfect conditions: a quiet room, undivided attention, and a receptive mindset....

One of the hardest parts of perfecting your writing can be editing your own work. It's common to feel too close to a piece to be able to see what needs to be tweaked. If...

As you may know, if you're regular followers of the team here at Carnsight Communications, we're all incredibly passionate about the written word. We love to write and...

“Story, as it turns out, was crucial to our evolution – more so than opposable thumbs. Opposable thumbs let us hang on; story told us what to hang on to.” Lisa...

The idea of Spring Cleaning finds its roots in logic. It's a season of transition, and of reawakening – thawing out after a long and perhaps hard winter. The weather...

We've dedicated a whole blog to proofing your eBook because it really is that important. When it comes to publishing your eBook, you need to proof it, proof it, proof...

You may have noticed that we recently launched our eBook, Powerfully Practical PR. After a long time in the making, it's time to share our tips, tricks, and top...

Writing takes up a huge portion of my time as a PR. From news releases to thought leadership pieces, emails to social media copy, every single day I write thousands of...

We’ve written many blogs on press releases and useful tips on when is best to pitch, what to avoid when pitching and crafting a perfect press release. But today we...

Press releases are a valuable tool for communicating important information about your business to the public. However, all too often, press releases are filled with...

By now we all know that having a LinkedIn presence as a professional is important. With over 875 million users, LinkedIn can help you build connections with other...

This question came out of a really interesting podcast with Tom Lewis - Agency ownership models are everything. It’s primarily about the advertising agency model and...

We’ve shared many tips on crafting the perfect press releases here at Carnsight Communications and even what to avoid when pitching to journalists. What we...

In this blog, we want to help you identify the pros and cons of in-house versus outsourced Public Relations. Before we get into the nitty-gritty, let’s cover some...

Let’s be clear – a press release is about something you’re trying to get coverage for, and this may well be a product or service you also want to...

As we wrap up 2022 and get ready to close up shop for Christmas break we thought we’d share some of our top Carnsight blogs of the year. These are the five...

If you’re wondering if it’s time for your business to start a newsletter, this post is for you. You might be thinking ‘I’m nailing it with my social...

There are a lot of words and phrases businesses use internally that don’t work so well when it comes to PR. Writing for publication in the media is very different...

PR is a fast-paced yet rewarding career. We’ve all heard the saying that ‘life is too short’ right? So why waste your time in a career that doesn’t make you...

Hello, I’m Martha and I’ve been doing my work experience here at Carnsight Communications for the past week. It’s been an experience I’ll never forget. ...

Writing is a skill that has to be honed over time, but today I’m sharing seven quick tips to take your writing to the next level. 1. Always say what you want in...

You have probably heard of branding in relation to business branding. But what is personal branding and is it really necessary? Personal branding is all about you....

A biography (or bio) is a great way to give potential clients, customers, or employers a quick snapshot of who you are. It’s a chance to show off your experience in...

What is a press release?  First things first, a press release is a clear, written summary of a piece of your news, aimed at journalists. It should give the reader...

What’s the difference? Though content and copywriting may sound the same, they’re actually very different skills that must be learned and honed. Just like...

A powerful tool enabling your business to get closer to your customers and build your brand whilst boosting sales, sending a newsletter can be a great idea. But how do...

I was lucky that starting a business in PR meant I could work from my kitchen table, quite literally. Back in January 2016 I had a laptop, a phone, contacts and...

Typos are those annoying typing mistakes we all make from time to time. Words that we know how to spell but somehow always get wrong! There are few things more...

International Women’s Day (IWD) has occurred for well over a century, with the first IWD gathering in 1911 supported by over a million people. Today, IWD belongs...

What is SEO? SEO stands for Search Engine Optimization. It’s used to promote organic traffic to your webpage via SERPs (Search Engine Results Pages). The...

Recently, we’ve taken on the exciting project of working alongside Katie Redfern, founder of Meaningful Recruitment, to PR her new book ‘Working Meaningfully...

As well as being a Carnsight PR, Account Manager, Leigh-Ann, is a children’s writer and aspiring author. She has BA Honours in Creative Writing and an MA in...

When telling your business story, it’s easy to get bogged down in the detail. After all, your company might very well be your life’s work and the outcome of...

Previously on the blog, we’ve talked about our top tips for LinkedIn and we will definitely be covering social media platforms like Twitter and Instagram in the...

You’ve probably heard of the term ‘evergreen content’, but what does it really mean and how do you make the most of it? Evergreen content is basically...

2020 The year COVID-19 changed the English language as we knew it. When you think of 2020, what comes to mind? For most people, this year has been highly defined by the...

Winning awards is a wonderful way to earn your business prestige and recognition within your industry. Awards are not only great for PR, but also for team morale,...