We’ve written many blogs on press releases and useful tips on when is best to pitch, what to avoid when pitching and crafting a perfect press release. But today we wanted to dive a little deeper into the timeline of a press release. In fact, we’re going to share this blog post using the template
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Press releases are a valuable tool for communicating important information about your business to the public. However, all too often, press releases are filled with generic, cliched quotes that fail to capture the attention of readers (are you really “delighted” about this piece of news?) If you want your press release to stand out, it’s
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By now we all know that having a LinkedIn presence as a professional is important. With over 875 million users, LinkedIn can help you build connections with other business professionals and engage with your network by joining the conversation. For many business owners, it’s both necessary and important to open a personal LinkedIn profile and a business page. In today’s blog, I’ll be outlining the key differences between the two.
This question came out of a really interesting podcast with Tom Lewis – Agency ownership models are everything. It’s primarily about the advertising agency model and how Tom sees it in a state of decline. My career started in adland before I moved into PR, and when I worked with Tom he was CFO and I was in client services. Ad agencies are set up slightly differently to PR agencies or consultancies, but there are similarities. We’re both service businesses and the relationships we have with clients are much the same. And one question arose (amongst many interesting areas) – can agencies ever truly work in “partnership” with a client?
We’ve shared many tips on crafting the perfect press releases here at Carnsight Communications and even what to avoid when pitching to journalists. What we haven’t done so much is provide detail on when is the best time to pitch your news. In this blog, we take a look at the most effective days and
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In this blog, we want to help you identify the pros and cons of in-house versus outsourced Public Relations. Before we get into the nitty-gritty, let’s cover some basics… Firstly, what do we mean by PR? Having great publicity is predominantly down to how you’re perceived in the media, known as ‘good public relations’. Public
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