Social Media – Predictions 2024

No two days are the same on Social Media with trends, platforms and user behaviour continuously changing from one minute to the next. This year we witnessed Twitter's...

How to create a Social Media strategy that is authentic to your business

The desire to be socially accepted is growing along with our loss of authenticity. Creating content around trending topics and awareness days is common practice for...

Three key differences between your B2B and B2C social media strategy

Whether you’re creating a social media strategy for B2B or B2C, the end goal remains the same, to grow your business to the best of its ability.

LinkedIn: Key differences between personal and business profiles

By now we all know that having a LinkedIn presence as a professional is important. With over 875 million users, LinkedIn can help you build connections with other...

Should your business invest in social media?

There are countless benefits to having a strong social media presence. In 2021, 55% of consumers learned about new brands through a business’s social accounts...

What’s trending in the world of Social Media 2023?

It’s a new year and things are changing in the world of social media. Here is an update on what’s trending.

Social Media: Making something out of nothing

Although managing different businesses’ social media channels can be fun and exciting, it does come with some challenges. We work with a lot of niche businesses that...

What does a social media executive role involve?

Are you curious about what a social media executive role involves? In today’s world, most of the population have some sort of social media presence. Social Media is a...

Why you should stop counting ‘likes’

As we’ve covered in previous posts, there is no doubt that having a social media presence is important for your business. However, if your business strategy involves...