Social Media – Predictions 2024

No two days are the same on Social Media with trends, platforms and user behaviour continuously changing from one minute to the next. This year we witnessed Twitter's...

How to create a Social Media strategy that is authentic to your business

The desire to be socially accepted is growing along with our loss of authenticity. Creating content around trending topics and awareness days is common practice for...

Three key differences between your B2B and B2C social media strategy

Whether you’re creating a social media strategy for B2B or B2C, the end goal remains the same, to grow your business to the best of its ability.

LinkedIn: Key differences between personal and business profiles

By now we all know that having a LinkedIn presence as a professional is important. With over 875 million users, LinkedIn can help you build connections with other...

Should your business invest in social media?

There are countless benefits to having a strong social media presence. In 2021, 55% of consumers learned about new brands through a business’s social accounts...

What’s trending in the world of Social Media 2023?

It’s a new year and things are changing in the world of social media. Here is an update on what’s trending.

Social Media: Making something out of nothing

Although managing different businesses’ social media channels can be fun and exciting, it does come with some challenges. We work with a lot of niche businesses that...

What does a social media executive role involve?

Are you curious about what a social media executive role involves? In today’s world, most of the population have some sort of social media presence. Social Media is a...

Why you should stop counting ‘likes’

As we’ve covered in previous posts, there is no doubt that having a social media presence is important for your business. However, if your business strategy involves...

Should your business start a newsletter?

If you’re wondering if it’s time for your business to start a newsletter, this post is for you. You might be thinking ‘I’m nailing it with my social...

Why it’s important to have a strong website set up before doing PR

Having a good website set up is essential before deciding to PR for several reasons. When potential clients or customers hear about your brand, whether from a friend,...

Two minutes with: Martha Cross

In our ‘two minutes with’ blog posts, you can get to know the members of the Carnsight Communications PR team even better. In today’s post, we’re getting to know...

Work experience with Carnsight

Hello, I’m Martha and I’ve been doing my work experience here at Carnsight Communications for the past week. It’s been an experience I’ll never forget. ...

Guest post: Natasha Penny-Rowe, Founder of Busy Books, on embracing MTD

We’ve got a guest post today from Natasha Penny-Rowe, founder of Busy Books, who discusses why it’s time to embrace making tax digital (MTD). Busy Books offers...

Personal branding and why it’s important

You have probably heard of branding in relation to business branding. But what is personal branding and is it really necessary? Personal branding is all about you....

Three ways social media analytics can help your business

Social media analytics allows you to improve your business strategy and optimise engagement via the collection of data. This data will help you and your team better...

A fast-track guide to writing a good business biography 

A biography (or bio) is a great way to give potential clients, customers, or employers a quick snapshot of who you are. It’s a chance to show off your experience in...

How to use Instagram stories to improve engagement

The story feature on Instagram first launched in 2016 and allows your followers to view a more personal side of who you are as a business. This means less...

4 ways to grow your LinkedIn business

relationships. Over 690 million users are part of the LinkedIn community ranging from those who are job hunting, recruiters, sales professionals and business owners....

Two minutes with: Emma Hart

In our ‘two minutes with’ blog posts, you can get to know the members of the Carnsight Communications PR team even better. In today’s post, we’re getting to know...

Top tips for starting a new job

Starting a new job can be stressful for a list of reasons. Although the main reason for stress is usually related to the actual job or work itself, there are various...

How to write an SEO-friendly blogpost

What is SEO? SEO stands for Search Engine Optimization. It’s used to promote organic traffic to your webpage via SERPs (Search Engine Results Pages). The...