B2B vs B2C PR

In the world of PR, there are two key categories to bear in mind: business-to-business (B2B) and business-to-consumer (B2C). Both types of PR involve promoting a product, service, or company to a target audience, but there are some key differences between the two. At Carnsight, we offer both B2B PR services and B2C PR services.

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What’s a PR stunt and when should I use one?

The PR stunt. An orchestrated creative concept that has formed a debatable reputation for itself over the years. Stunts have also earned the title of ‘guerrilla marketing’ as ideas become more elaborate in a bid to shout louder and compete harder.   Used in the right context and at the right time, PR stunts can be

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PR touchpoints: what are they and why are they important?

In our introductory client meetings, we often talk about the importance of building up a number of PR touchpoints. But what do we mean by the term and how do they impact our PR strategy? Let’s dive in. PR touchpoints are the multiple points of contact that a company has with its customers/clients through public

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A look behind the scenes at Carnsight Comms – 2022

We can’t believe that we’re in the final month of 2022 already and I’m sure we’re not the only ones. 2022 has been a whirlwind for the whole team at Carnsight and we’ve been lucky enough to have plenty worth celebrating as a business. In today’s blog post, we wanted to take the time to

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Being open-minded is what will get you results in PR

Pretty much every client we work with comes into PR with an idea in their head of what kinds of opportunities they are looking for when it comes to promoting themselves and their business. This is great! It’s a solid foundation to work on, but today I want to talk about how being open to

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PR only works when you let your guard down

Welcoming an external team into your business can be challenging. As a PR agency, we understand that we have to earn our client’s trust and we’d like to think we’re pretty good at doing that, with a number of retained and returning clients acting as proof of this. Therefore, we put a lot of time

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