In the world of PR, there are two key categories to bear in mind: business-to-business (B2B) and business-to-consumer (B2C). Both types of PR involve promoting a product, service, or company to a target audience, but there are some key differences between the two. At Carnsight, we offer both B2B PR services and B2C PR services.
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The PR stunt. An orchestrated creative concept that has formed a debatable reputation for itself over the years. Stunts have also earned the title of ‘guerrilla marketing’ as ideas become more elaborate in a bid to shout louder and compete harder. Used in the right context and at the right time, PR stunts can be
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In our introductory client meetings, we often talk about the importance of building up a number of PR touchpoints. But what do we mean by the term and how do they impact our PR strategy? Let’s dive in. PR touchpoints are the multiple points of contact that a company has with its customers/clients through public
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Welcoming an external team into your business can be challenging. As a PR agency, we understand that we have to earn our client’s trust and we’d like to think we’re pretty good at doing that, with a number of retained and returning clients acting as proof of this. Therefore, we put a lot of time
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