PR only works when you let your guard down

Welcoming an external team into your business can be challenging. As a PR agency, we understand that we have to earn our client’s trust and we’d like to think we’re pretty good at doing that, with a number of retained and returning clients acting as proof of this. Therefore, we put a lot of time

Read More…

Why you need to repeat yourself in PR

“I feel like we’re saying the same thing over and over.” This is something we hear a lot from our clients. And it’s a valid concern. No one wants to be banging on about the same thing forever. That being said, you’d be surprised how important repetition is when it comes to PR. PR is

Read More…

What does a social media executive role involve?

Are you curious about what a social media executive role involves? In today’s world, most of the population have some sort of social media presence. Social Media is a great way to stay connected with friends across the globe, as well as stay up to date with both local and global news.  It’s no surprise

Read More…

Why you should stop counting ‘likes’

As we’ve covered in previous posts, there is no doubt that having a social media presence is important for your business. However, if your business strategy involves counting the number of likes you’re getting on your posts, now is the time to stop. There is no relation between likes and profits made by a business.

Read More…

Should your business start a newsletter?

If you’re wondering if it’s time for your business to start a newsletter, this post is for you. You might be thinking ‘I’m nailing it with my social media channels and have been consistently putting out quality content in blog posts, so why would I need a newsletter as well?’ There are countless benefits that

Read More…