Tag: Communication
Is your business making the most of its media coverage? Seven things to consider.
Are you making the most of the coverage you've achieved through PR? Can you lay your hands on it quite quickly or is it languishing on a link, in an email, on a...
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PR
Spring clean your meetings!
Let’s be honest, meetings are kind of a necessary evil when it comes to the corporate world, but there’s been a lot of talk in the media recently about just how...
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Career
Authenticity is everything in PR
Authenticity has become a bit of a buzzword, and I can understand the criticism that perhaps we’ve lost touch with what the word actually means.
But in...
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PR
The danger of using too many big words
In an ideal world, your carefully crafted message would reach your desired audience perfect conditions: a quiet room, undivided attention, and a receptive mindset....
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Copywriting
Five top tips for editing your own writing
One of the hardest parts of perfecting your writing can be editing your own work. It's common to feel too close to a piece to be able to see what needs to be tweaked. If...
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Copywriting
Top tips for a great podcast appearance
First came our top tips for recording yourself on video, then our how to prepare for journalist interviews guidance, and now our top tips for a great podcast appearance....
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PR
How to approach backlinks in PR
Ethical, organic link building is central to topping the charts when it comes to Google’s search engine ranking factors. Quality backlinks are prized possession, and...
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Media Relations
The best pieces of writing advice I’ve ever received
As you may know, if you're regular followers of the team here at Carnsight Communications, we're all incredibly passionate about the written word. We love to write and...
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Copywriting
Starting and ending projects on a high note
As a business owner, you want to ensure that every client has a positive experience while working with you. The first and last impressions are crucial to achieve this...
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PR
How employer branding impacts recruitment
In case it’s not obvious, reputation matters. A business’ internal and external image can have an impressive sway on its success. Yet, when we think of brand...
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PR
The power of storytelling & stories in business
“Story, as it turns out, was crucial to our evolution – more so than opposable thumbs. Opposable thumbs let us hang on; story told us what to hang on to.” Lisa...
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Copywriting
Nurturing a culture of PR in your business
A solid culture of PR within your business isn't just a nice-to-have; it's the secret ingredient for businesses aiming big. By keeping it authentic, transparent, and...
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PR
Breaking down the buzz: how can AI enhance PR strategies?
Artificial intelligence (AI) is arguably the buzziest of all the buzz words making headlines right now; it’s starting to feel as though it is literally everything,...
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PR
Day in the life: Senior Account Manager, PR – Carnsight Communications
In our 'Day in the Life' series, we'll walk you through the average day in each role at Carnsight Communications with the hopes that it gives you a bit more clarity on...
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Career
The biggest changes to PR in recent years
The PR and media landscape is always changing, but the past few years has truly seen change like no other. From technology to culture to politics, there are endless...
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PR
The vital role PR plays in building a strong employer brand
In today's job market, it's more important than ever to attract and retain top talent. And to do that, you'll want to cultivate a positive employer brand. PR is a...
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PR
How to proofread and edit an eBook
We've dedicated a whole blog to proofing your eBook because it really is that important. When it comes to publishing your eBook, you need to proof it, proof it, proof...
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Copywriting
4 things businesses should know before writing an eBook
You may have noticed that we recently launched our eBook, Powerfully Practical PR. After a long time in the making, it's time to share our tips, tricks, and top...
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Copywriting
Is Corporate Social Responsibility an outdated concept?
Cath Harris, Director at Ipsa Consulting is an Ethical Marketing Consultant and specialist in sustainability for businesses. We recently spoke with Cath about the...
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Marketing
Five reasons to enter your business into awards
You win some you lose some, but either way, there’s a lot to be said for entering awards beyond the obvious benefit of winning. From networking to the credibility that...
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Awards
Why you need to pick up the phone in PR
Maybe it’s generational, or perhaps it’s just a mix of personality and communication style. Either way, I can’t deny a professional pitfall of mine is working up...
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Media Relations
Giving and receiving writing feedback
Writing takes up a huge portion of my time as a PR. From news releases to thought leadership pieces, emails to social media copy, every single day I write thousands of...
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Copywriting
Welcoming Alexandra and two team promotions at Carnsight Comms!
We're incredibly excited to announce that we've expanded our team with the appointment of Alexandra Johansen as an account executive.
Alexandra, initially joined us...
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News
Here are 7 steps to PR yourself
We've translated our skills for promoting a business through PR to help those who want to promote themselves as individuals. If that sounds like you, then here’s a...
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PR
B2B PR isn’t B2C PR’s Boring Sister – Here’s Why!
B2B PR is often overlooked by those considering a career in PR. B2C always seems so much more creative and alluring. But the truth is, B2B PR is more than just B2C...
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Career
How to Avoid Cliched Quotes in Press Releases
Press releases are a valuable tool for communicating important information about your business to the public. However, all too often, press releases are filled with...
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PR
LinkedIn: Key differences between personal and business profiles
By now we all know that having a LinkedIn presence as a professional is important. With over 875 million users, LinkedIn can help you build connections with other...
Should your business invest in social media?
There are countless benefits to having a strong social media presence. In 2021, 55% of consumers learned about new brands through a business’s social accounts...
Can clients and agencies ever really work as “partners”?
This question came out of a really interesting podcast with Tom Lewis - Agency ownership models are everything. It’s primarily about the advertising agency model and...
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PR
Which different PR techniques and strategies can you use?
Here at Carnsight Communications, we use different PR techniques depending on the need for your business at that specific time and what will best meet your objectives....
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PR
In-house or outsourced PR – Which is better?
In this blog, we want to help you identify the pros and cons of in-house versus outsourced Public Relations. Before we get into the nitty-gritty, let’s cover some...
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PR
How to keep sales messages out of your press releases
Let’s be clear – a press release is about something you’re trying to get coverage for, and this may well be a product or service you also want to...
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PR
The best PR tips for small businesses
Recently our founder, Jess Morgan, delivered an insightful keynote presentation with the Small Business Network at the Digital Mansion, Corsham. Her talk outlined how...
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PR
People Case Studies – the Dos and Don’ts
Why is it always a good idea to have a person as a case study waiting in the wings on a PR campaign? Because journalists love them and will usually feature your story if...
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PR
What is Domain Authority and how do you improve it?
What is Domain Authority? Domain Authority is a metric that details how likely your website is to rank in search engine results. The metric is on a scale factor of...
Top Carnsight Blogs of 2022
As we wrap up 2022 and get ready to close up shop for Christmas break we thought we’d share some of our top Carnsight blogs of the year. These are the five...
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PR
PR only works when you let your guard down
Welcoming an external team into your business can be challenging. As a PR agency, we understand that we have to earn our client’s trust and we’d like to...
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PR
Why you need to repeat yourself in PR
“I feel like we’re saying the same thing over and over.” This is something we hear a lot from our clients. And it’s a valid concern. No one wants...
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PR
In Conversation With: Tessa Clements, Founder of Tessa Clements Photography.
With October being Photographer Appreciation Month, we thought now was a perfect time to chat with Tessa Clements, Founder of Tessa Clements Photography, for...
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Media Relations
What does a social media executive role involve?
Are you curious about what a social media executive role involves? In today’s world, most of the population have some sort of social media presence. Social Media is a...
Why you should stop counting ‘likes’
As we’ve covered in previous posts, there is no doubt that having a social media presence is important for your business. However, if your business strategy involves...
Should your business start a newsletter?
If you’re wondering if it’s time for your business to start a newsletter, this post is for you. You might be thinking ‘I’m nailing it with my social...
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Copywriting
What does that really mean?: Words to avoid in PR
There are a lot of words and phrases businesses use internally that don’t work so well when it comes to PR. Writing for publication in the media is very different...
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PR
PR: Why this is the career for me!
PR is a fast-paced yet rewarding career. We’ve all heard the saying that ‘life is too short’ right? So why waste your time in a career that doesn’t make you...
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Career
Why it’s important to have a strong website set up before doing PR
Having a good website set up is essential before deciding to PR for several reasons. When potential clients or customers hear about your brand, whether from a friend,...
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PR
Using awareness days to inspire content
What are national awareness days? The phrase ‘national awareness days’ refers to a day to commemorate an occasion or place of importance for a particular...
Why your PR comments are never wasted at Carnsight
We've said before that PR isn't something that can run in the background without involvement or input from you or your team. So, if we work with you, we will be asking...
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PR
7 tips to improve your writing
Writing is a skill that has to be honed over time, but today I’m sharing seven quick tips to take your writing to the next level. 1. Always say what you want in...
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Copywriting
How do you write a press release? A simple template
What is a press release? First things first, a press release is a clear, written summary of a piece of your news, aimed at journalists. It should give the reader...
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PR
Copywriting vs Content Writing
What’s the difference? Though content and copywriting may sound the same, they’re actually very different skills that must be learned and honed. Just like...
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Copywriting
Our top tips on creating a successful newsletter
A powerful tool enabling your business to get closer to your customers and build your brand whilst boosting sales, sending a newsletter can be a great idea. But how do...
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Copywriting
Finding your tribe when you start a business
I was lucky that starting a business in PR meant I could work from my kitchen table, quite literally. Back in January 2016 I had a laptop, a phone, contacts and...
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Career
Top tips for recording yourself on video
Whether it’s an explainer video, for vlogs, interviews, presentations, tutorials, product reviews, or video testimonials, video is dominating the internet. 54% of...
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Media Relations
Public relations: the expectations versus the reality
Thanks to movies, TV shows and books, there are a lot of misconceptions and expectations around PR and publicity and what PRs’ and publicists’ daily lives...
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PR
How to write an SEO-friendly blogpost
What is SEO? SEO stands for Search Engine Optimization. It’s used to promote organic traffic to your webpage via SERPs (Search Engine Results Pages). The...
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Copywriting
How to make your product famous
Brand You Magazine Jessica Morgan, founder, Carnsight Communications Firstly, get ready to celebrate the coverage you achieve for your product. There’s no reason you,...
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PR
How you’ll need to help your PR consultancy
When you hire a PR agency to help you achieve coverage for your business, it’s important to bear in mind that your contribution, as well as their skill and effort,...
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PR
Why you should start the New Year with PR
So, 2021 wasn’t quite the year we all had in mind. It came with many challenges and many of us are probably relieved to see the back end of it. But each new year...
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PR
Our top 10 most popular blogs on PR and communications
We’re so close to publishing 100 blogs now (whoop!!) and we’d like to think that we’ve provided plenty of good PR advice and guidance in the process....
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PR
Seven things every small business should know about PR
1. You can absolutely be on national TV as a small business I’m writing this the week after one of the small businesses we work with – with just 24 staff...
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PR
5 quick practical PR tips to help everyone
Today, we’re cutting right to the chase. Do you want some powerful, practical PR tips? We’ve got five of them! Quick and easy to digest, take these tips on...
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PR
Our timeless PR top tips
Here at Carnsight Communications, we pride ourselves on getting our clients’ brilliant work noticed by the right audience at the right time. As PR professionals,...
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Career
Social Media guide – the importance of commenting, sharing and tagging
Getting PR coverage is great! But if you’re not sharing it then how can you expect others to? To get the most out of your PR coverage, sharing it across social...
In Conversation With: Philly Spurr, Head of Communications – BBC World Service
This week we have another fantastic Q&A in our ‘In Conversation With…’ series. We’re speaking with Philly Spurr, Head of Communications for BBC World...
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Media Relations
Where to start with social media for your business
Previously on the blog, we’ve talked about our top tips for LinkedIn and we will definitely be covering social media platforms like Twitter and Instagram in the...
A shift in comms – how the past year has reshaped communication
Communication is a fundamental part of our lives. It enables us to build and strengthen relationships, connections, businesses, and more. Communication doesn’t fit...
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Media Relations
Communicating your business lockdown story
During the pandemic, many small businesses have had to completely change direction in order to simply survive. Small business marketing consultant, Nat Sharp has been...
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PR
How a Creative Writing Degree has Helped Me in PR
Back when I did my degree at 18, I didn’t really know what PR was. I had heard it around but didn’t really understand what the job entailed or required....
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Career
How to communicate as a business during the coronavirus
The Coronavirus has meant that we are operating in unprecedented times and communication has become more important than ever. Business owners are being forced to adapt...
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PR