Can clients and agencies ever really work as “partners”?  

This question came out of a really interesting podcast with Tom Lewis – Agency ownership models are everything. It’s primarily about the advertising agency model and how Tom sees it in a state of decline. My career started in adland before I moved into PR, and when I worked with Tom he was CFO and I was in client services. Ad agencies are set up slightly differently to PR agencies or consultancies, but there are similarities. We’re both service businesses and the relationships we have with clients are much the same. And one question arose (amongst many interesting areas) – can agencies ever truly work in “partnership” with a client?

Which different PR techniques and strategies can you use?

Here at Carnsight Communications, we use different PR techniques depending on the need for your business at that specific time and what will best meet your objectives. There are a number of different approaches we can draw on. Why do we use different strategies? Different challenges require different PR strategies. Mostly, it’s good to use

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In-house or outsourced PR – Which is better?

In this blog, we want to help you identify the pros and cons of in-house versus outsourced Public Relations. Before we get into the nitty-gritty, let’s cover some basics… Firstly, what do we mean by PR? Having great publicity is predominantly down to how you’re perceived in the media, known as ‘good public relations’. Public

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How to keep sales messages out of your press releases

Let’s be clear – a press release is about something you’re trying to get coverage for, and this may well be a product or service you also want to generate sales for. However, it’s the job of the release to inform and engage, setting everything out in a way that makes it easy (and desirable)

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The best PR tips for small businesses

Recently our founder, Jess Morgan, delivered an insightful keynote presentation with the Small Business Network at the Digital Mansion, Corsham. Her talk outlined how small businesses can use PR effectively without blowing big budgets or using up a huge amount of valuable resources.  Small business is Jess’s heartland and a passion she has carried with

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People Case Studies – the Dos and Don’ts

Why is it always a good idea to have a person as a case study waiting in the wings on a PR campaign? Because journalists love them and will usually feature your story if there is strong personal evidence to support it. Reading reviews has become part of the buyer’s journey, and that’s what a

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