Seven quick tips to improve your writing

Writing is a skill that has to be honed over time, but today I’m sharing seven quick tips to take your writing to the next level. 1. Always say what you want in the least number of words possible I’m a chronic rambler in real life. I used to ramble a lot in my writing

Read More…

How do you write a press release? A simple template

What is a press release?  First things first, a press release is a clear, written summary of a piece of your news, aimed at journalists. It should give the reader all of the key information they need to write a story. A press release is usually accompanied by good images (more about why images matter

Read More…

Copywriting vs Content Writing

What’s the difference? Though content and copywriting may sound the same, they’re actually very different skills that must be learned and honed. Just like writing short stories, poetry and novels are all incredibly different, content writing and copywriting require different approaches. To put it simply, copywriting is any writing that’s done for marketing purposes, while

Read More…

The power of storytelling & stories in business

“Story, as it turns out, was crucial to our evolution – more so than opposable thumbs. Opposable thumbs let us hang on; story told us what to hang on to.” Lisa Cron, Wired for Story Did you know that this week there’s National Story Telling Day? (April 27th) Storytelling is built into our DNA. For

Read More…

Our top tips on creating a successful newsletter 

A powerful tool enabling your business to get closer to your customers and build your brand whilst boosting sales, sending a newsletter can be a great idea. But how do you ensure you stand out and reach the right audience successfully?  Here at Carnsight Communications, we love creating newsletters and wanted to share with you

Read More…

Finding your tribe when you start a business 

I was lucky that starting a business in PR meant I could work from my kitchen table, quite literally. Back in January 2016 I had a laptop, a phone, contacts and experience, and I didn’t need much else besides that at the start. Working on my own to build a PR consultancy around two small

Read More…