Personal branding and why it’s important

You have probably heard of branding in relation to business branding. But what is personal branding and is it really necessary? Personal branding is all about you. It’s how you present yourself to the outside world and how the outside world perceives you. Your personal branding should showcase your skills and experience as well as

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Crafting the perfect pitch

In a recent blog post, we shared our top tips on what you should avoid when pitching to journalists. There we talked about the common errors PR professionals or companies can make when pitching to a journalist, and gave some advice on what to avoid to ensure your news is featured by the target publication. Today

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What you should avoid when pitching to Journalists

As PR professionals, pitching to a journalist is part of our every day and is almost second nature. It’s key to remember when pitching to journalists that there are a few things we must avoid. In this blog, we will be sharing with you our top tips covering what to avoid when sharing a potential

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A fast-track guide to writing a good business biography 

A biography (or bio) is a great way to give potential clients, customers, or employers a quick snapshot of who you are. It’s a chance to show off your experience in the industry and share whatever it is that makes you different. In PR, biographies are essentially used for pitching purposes but can be edited

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How do you write a press release? A simple template

What is a press release?  First things first, a press release is a clear, written summary of a piece of your news, aimed at journalists. It should give the reader all of the key information they need to write a story. A press release is usually accompanied by good images (more about why images matter

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What are the benefits of PR?

One of the first questions we ask new clients is “why do you want to do PR?” Most often, people seek out help from a PR agency to win new clients or customers. Sometimes it’s prompted by their competitors stealing the limelight or because they feel they’ve been a best-kept secret for too long. There

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