Category: PR

Are you making the most of the coverage you've achieved through PR? Can you lay your hands on it quite quickly or is it languishing on a link, in an email, on a...

PR is one of the most effective ways to build a brand’s reputation and keep it visible in the media, while influencer marketing has become a powerful tool for...

The launch of a new company, brand or product is a news hook in itself. But all the better if you’re introducing something new, ground-breaking or disruptive to the...

I suppose we would all like to say we’re as elegant or as niche as the French, especially the Parisians, however, it doesn’t mean we can’t try. In a world where...

Let’s talk about the thing everyone wants when it comes to be PR...national coverage.

PR is incredibly powerful but it's never at its best unless it's working as part of a wider strategy. The businesses that see real impact from their PR make sure that it...

PR is an incredibly powerful tool for business growth and development, but before you dive right in with a PR agency, or even your own in-house PR, there are certain...

Sometimes it's right to speak out and sometimes it's wiser not to. But knowing which approach to take can be tricky. Here are some key things to come back to when...

Authenticity has become a bit of a buzzword, and I can understand the criticism that perhaps we’ve lost touch with what the word actually means.    But in...

I know what you’re thinking. It’s dark. It’s rainy. It’s the dead of winter. Why are we talking about summer campaigns already? Isn’t it...

If you run a small business, you have probably already heard that PR can be a real game changer. But one of the biggest barriers (besides budget – which can be...

January is a month full of fresh starts, big goals, and renewed energy. For us PR professionals, it’s also a great opportunity to tap into seasonal news hooks. If...

As we edge towards the end of 2025, it feels like a good moment to pause, take stock, and reflect on what’s been a genuinely huge year for Carnsight.

First came our top tips for recording yourself on video, then our how to prepare for journalist interviews guidance, and now our top tips for a great podcast appearance....

Setting up and running a business is something to be extremely proud of; you’ve worked hard, giving blood, sweat and tears (and possibly a lot of your hard-earned...

Big PR doesn’t happen in isolation. It’s built on a foundation of visibility, credibility, and consistency. And if you’re hoping for your own ‘big moment,’...

We hear the phrase “we’re a best kept secret” from prospective clients more often than you’d think. We work with a range of companies which have never done PR...

When people hear PR, they often think of press releases, media coverage, and crisis comms. And while those are certainly part of the job, the reality is...well, just a...

As a business owner, you want to ensure that every client has a positive experience while working with you. The first and last impressions are crucial to achieve this...

In case it’s not obvious, reputation matters. A business’ internal and external image can have an impressive sway on its success. Yet, when we think of brand...

It's a midsummer's day in July day, and the last thing on your mind is Christmas. The sun is shining, and you're probably more concerned with hitting send on that...

We don’t sit as a panel, there’s no getting in a warehouse lift to meet us and no interviewer outside asking about last-minute nerves. But, in many other ways, there...

We talk about PR a lot – what it is, why it matters, how it works – but we don’t always break down the different types of PR. So, today, I thought I’d do just...

When we talk about PR, we often hear the terms proactive and reactive, but what do they really mean? Let’s break it down and explore why proactivity should always be...

If you go along to a single networking event and expect to walk away with a handful of clients, you’ll be disappointed. Yes, it could happen – but most likely,...

When BBC Radio 4 and 5 Live called our founder, Jess Morgan, to feature live on air, it wasn’t just a career highlight. It was a testament to the power of PR. 

In contrast to some other PR consultancies, we’re clear that we won’t guarantee our clients coverage in particular publications (especially not within a certain...

2025 industry predictions and tips for public relations and social media.

As we near the end of 2024, I wanted to pause and reflect on what a year it’s been! Honestly, it’s been a bit of a rollercoaster, hasn’t it? But even with its...

Lizi Sprague is the co-founder of Songue PR. Hailing from London, she made the bold move to San Francisco nearly a decade ago, immersing herself in the nuances of US...

Paywalls are shaping how we approach media and impact the choices we make for our PR clients – so let's unpack them.

It's safe to say, creative agencies will always have a little piece of my heart. As I said in my how marketing helped me in PR blog, when I was younger I used to fast...

There are many aspects to PR, and its fast pace can make it all the more difficult to understand. But there are certain aspects within PR, and getting to grips with the...

As Digital PR continues to be a success, more and more brands are looking to influencers to help amplify their message. This can be a highly effective way of building...

In today’s social world, AI creeps up on everything. It’s great for maximizing efficiency, but when over-relied on it can make your content feel impersonal. And with...

Let's talk about something that's essential but often overlooked: being totally open with your PR agency. Yep, we're diving into the reasons why it’s crucial to let...

When it comes to a crisis, we all know emotions reach their all-time high. But there are ways to prepare for the worst, and recognising the emotions at the forefront...

Bad PR practice helps no one - not the PR pro, not the journalists they've liaised with along the way and certainly not the client, who's invested in what's turned out...

Only yesterday, learnings from a PR campaign that was successful 20 years ago were brought up in a discussion about a current strategy. To adapt a phrase, 20 years is a...

In today’s busy age, people miss things. Whether it’s an un-opened email, or a scrolled-past Instagram post, audiences can miss your content. And that’s where...

Have you ever been criticised for hopping on the bandwagon of the latest trend? While there’s definitely a time and a place – this can actually be an...

Have you heard of a messaging session? We find them invaluable. But what exactly are they? Here's a guide to our Three Lens Messaging Sessions - why we hold them, what...

A solid culture of PR within your business isn't just a nice-to-have; it's the secret ingredient for businesses aiming big. By keeping it authentic, transparent, and...

Artificial intelligence (AI) is arguably the buzziest of all the buzz words making headlines right now; it’s starting to feel as though it is literally everything,...

I’ve always been keen to grow my business, but in a sustainable way. Covid, global conflicts, teetering on the edge of a recession and a cost of living crisis have...

You're probably wondering what I mean by a 'PR ecosystem'. This is by no means a professional or academic term, it's actually a phrase one of my colleagues threw around...

The PR and media landscape is always changing, but the past few years has truly seen change like no other. From technology to culture to politics, there are endless...

In today's job market, it's more important than ever to attract and retain top talent. And to do that, you'll want to cultivate a positive employer brand. PR is a...

When it comes to B2B PR, many companies grapple with the idea that what they do or offer is too mundane to capture the attention of the media. They worry that their...

You'll often hear me saying there's more to PR than sales - and there is - much, much more. But sometimes, our job is all about the selling - be it getting more bums on...

Goodbye 2023! We're looking back at our year in review – we said goodbyes and hellos, we reached new heights and crossed exciting milestones, faced challenges and...

As the year comes to a close, it's not just the holiday season that demands attention; it's also the perfect time to reflect on and evaluate your PR activities for...

“We just want to be in the Economist”. This was a response from a potential client when I asked about target media. They were new to PR, hadn’t ever really raised...

Consistency is key.  We know this and apply it to so many aspects of our lives. Consistency is how we improve and develop. It's how we achieve success and demonstrate...

I've rarely been the client during my career. Having started off in marketing agencies and then moved into PR roles, I've always had clients rather than being one. Even...

One way to secure coverage in big and wide-reaching publications which is often overlooked is through review articles and letters to the editor. We’ll come back to...

This week’s blog is an exciting guest feature to help get you radio ready. Industry expert Jill Misson has taken over to deliver some insightful tips for on-air...

We've translated our skills for promoting a business through PR to help those who want to promote themselves as individuals. If that sounds like you, then here’s a...

Luckily, the “d” word isn’t something we hear a lot. But if it’s something you’re feeling after a PR push, whether it’s one you’ve done in house or worked...

We’ve written many blogs on press releases and useful tips on when is best to pitch, what to avoid when pitching and crafting a perfect press release. But today we...

Press releases are a valuable tool for communicating important information about your business to the public. However, all too often, press releases are filled with...

This question came out of a really interesting podcast with Tom Lewis - Agency ownership models are everything. It’s primarily about the advertising agency model and...

Here at Carnsight Communications, we use different PR techniques depending on the need for your business at that specific time and what will best meet your objectives....

In the world of PR, there are two key categories to bear in mind: business-to-business (B2B) and business-to-consumer (B2C). Both types of PR involve promoting a...

Business owners are busy people. I’m sure that’s not exactly news to any of you. The thing is, because of this, the business owners and management teams of the...

In this blog, we want to help you identify the pros and cons of in-house versus outsourced Public Relations. Before we get into the nitty-gritty, let’s cover some...

The PR stunt. An orchestrated creative concept that has formed a debatable reputation for itself over the years. Stunts have also earned the title of ‘guerrilla...

Let’s be clear – a press release is about something you’re trying to get coverage for, and this may well be a product or service you also want to...

Recently our founder, Jess Morgan, delivered an insightful keynote presentation with the Small Business Network at the Digital Mansion, Corsham. Her talk outlined how...

In our introductory client meetings, we often talk about the importance of building up a number of PR touchpoints. But what do we mean by the term and how do they impact...

Why is it always a good idea to have a person as a case study waiting in the wings on a PR campaign? Because journalists love them and will usually feature your story if...

As we wrap up 2022 and get ready to close up shop for Christmas break we thought we’d share some of our top Carnsight blogs of the year. These are the five...

Pretty much every client we work with comes into PR with an idea in their head of what kinds of opportunities they are looking for when it comes to promoting themselves...

Welcoming an external team into your business can be challenging. As a PR agency, we understand that we have to earn our client’s trust and we’d like to...

I love a saying. I find myself trotting them out time and again – probably more so the older I get. I can almost see the eye rolls from here! The thing is, the...

“I feel like we’re saying the same thing over and over.” This is something we hear a lot from our clients. And it’s a valid concern. No one wants...

There are a lot of words and phrases businesses use internally that don’t work so well when it comes to PR. Writing for publication in the media is very different...

Having a good website set up is essential before deciding to PR for several reasons. When potential clients or customers hear about your brand, whether from a friend,...

If you’ve read our post on why good photography is key in PR then you know a good photograph can make or break a media story. This is particularly true when...

We've said before that PR isn't something that can run in the background without involvement or input from you or your team. So, if we work with you, we will be asking...

In a recent blog post, we shared our top tips on what you should avoid when pitching to journalists. There we talked about the common errors PR professionals or...

As PR professionals, pitching to a journalist is part of our every day and is almost second nature. It’s key to remember when pitching to journalists that there...

A biography (or bio) is a great way to give potential clients, customers, or employers a quick snapshot of who you are. It’s a chance to show off your experience in...

What is a press release?  First things first, a press release is a clear, written summary of a piece of your news, aimed at journalists. It should give the reader...

One of the first questions we ask new clients is “why do you want to do PR?” Most often, people seek out help from a PR agency to win new clients or...

Thanks to movies, TV shows and books, there are a lot of misconceptions and expectations around PR and publicity and what PRs’ and publicists’ daily lives...

A good photograph can make or break a media story. Don’t just take a PR agency’s word for it. I was chatting to a consumer journalist recently – an...

Before entering the world of PR through an internship, I had very little understanding of what the role truly entailed in all its forms. I had no idea what a day looked...

Working in PR, we are constantly networking – making connections through meetings, conferences, social events or social media. It really is one of the most crucial...

Brand You Magazine Jessica Morgan, founder, Carnsight Communications Firstly, get ready to celebrate the coverage you achieve for your product. There’s no reason you,...

“What’s a typical return on investment (ROI) on PR activity?” It’s a question that usually gets asked early on in our PR conversations with...

If the thought of PRing yourself or your company makes you shudder, or talk of “raising your profile” leaves you cold, don’t panic. Whether it’s...

When you hire a PR agency to help you achieve coverage for your business, it’s important to bear in mind that your contribution, as well as their skill and effort,...

Recently, we’ve taken on the exciting project of working alongside Katie Redfern, founder of Meaningful Recruitment, to PR her new book ‘Working Meaningfully...

So, 2021 wasn’t quite the year we all had in mind. It came with many challenges and many of us are probably relieved to see the back end of it. But each new year...

Welcome to blog 100 And it’s blog 100, readers! Whoop! We can’t believe we’ve hit 100 blogs, and just before Christmas too. It seemed fitting then that...

969 pieces of coverage (and counting) later and we’ve certainly covered a lot of ground this year. Although it’s very satisfying to secure a piece in the...

We’re so close to publishing 100 blogs now (whoop!!) and we’d like to think that we’ve provided plenty of good PR advice and guidance in the process....

We’ve really enjoyed meeting media and communications professionals from across the country in our In Conversation With… interviews this year. Whether they...

1. You can absolutely be on national TV as a small business I’m writing this the week after one of the small businesses we work with – with just 24 staff...

Over 12 months ago, I started my career in PR at Carnsight Communications as a PR Account Manager. What a year it has been; I have learnt so much, much more than I ever...

We’ve had more approaches about PR this year than ever before, which is great. But with these have come more questions around PR and hesitancy around committing to...

Today, we’re cutting right to the chase. Do you want some powerful, practical PR tips? We’ve got five of them! Quick and easy to digest, take these tips on...

Another question we’re often asked is “can you get good PR results for absolutely everything?” Or, in other words, can you PR anything under the sun,...

When telling your business story, it’s easy to get bogged down in the detail. After all, your company might very well be your life’s work and the outcome of...

It may seem obvious but when pitching to a journalist, it really is key to ensure you have a strong story to share with them, along with a solid method for engagement...

We like to think we’re positive, can-do people (and we have some great reviews to prove it). But we’re also realistic. For PR to work well, there are some...

Today we have a guest post by the wonderful Shona Chambers! Shona is a freelance marketing consultant with a career spanning over 20 years, working with both large and...

Adapting our everyday The last 12 months have needed an adaptation from us all, to say the least. We have had to learn to change our everyday lifestyles to fit within...

This article first appeared on Enterprise Nation, April 2021. “But isn’t PR just advertising?” We’ve been asked this question quite a bit over the years, and we...

I don’t know about you, but for a long time, LinkedIn was the platform that I felt the least comfortable navigating. Its whole demeanour is very different to other...

What are the benefits of building your profile, and how should you go about it? As a PR agency, we often talk about the importance of building the profile of a business...

Carnsight founder, Jessica Morgan, was recently featured on Vicki Weinberg’s podcast, Bring Your Product Ideas to Life. Jess shared her tips and tricks on how to use...

When I decided I wanted to pursue an internship in PR I had no idea where to start or what I needed to do. I soon realised that it was pretty much the same as everything...

At Carnsight Communications we’re very excited to share that this January we’re celebrating five years of business and having worked with over 50 happy clients!...

There are lots of things we can guarantee when you work with Carnsight. We can promise we will take time to get under the skin of your business; we’ll be creative...

You’ve probably heard of the term ‘evergreen content’, but what does it really mean and how do you make the most of it? Evergreen content is basically...

It’s almost five years since Carnsight Communications opened its doors, over ten years since I switched to PR and almost twenty years since I started in marketing....

Is it just us or does Christmas seem to get earlier every single year? The run-up to the festive season seems to be creeping forward earlier, with thousands of Brits...

We’re all far too familiar with the term “crisis” after everything this year’s thrown at us. Crisis communications is a key area of PR that may play out in a...

What is PR?  PR stands for public relations. The dictionary says it’s “the business of inducing the public to have understanding for and goodwill toward a person,...

2020 The year COVID-19 changed the English language as we knew it. When you think of 2020, what comes to mind? For most people, this year has been highly defined by the...

Winning awards is a wonderful way to earn your business prestige and recognition within your industry. Awards are not only great for PR, but also for team morale,...

How we do it at Carnsight Working from home is the topic on everyone’s lips at the moment and we’re being encouraged to work from home where we can. As a PR...

During the pandemic, many small businesses have had to completely change direction in order to simply survive. Small business marketing consultant, Nat Sharp has been...

Before starting my internship with Carnsight back in 2019, I knew very little about PR. Something that became immediately obvious to me during my first couple of...

A great piece of PR, whether it be a press release, article, comment piece or blog, usually consists of an eye-catching title; an interesting topic; concise and coherent...

As a small PR consultancy that works with some fantastic local businesses as well as those further afield, we’re passionate about spreading small business love! We...

The need for non-Coronavirus news is a hot topic. Will publications still accept stories that don’t have a Coronavirus angle? Should you try and somehow create one? Or...

The Coronavirus has meant that we are operating in unprecedented times and communication has become more important than ever. Business owners are being forced to adapt...

Since starting my PR internship almost 7 months ago now, I’ve learned so much. Being given an inside look into the industry has been an invaluable experience. I’m so...

In our ‘two minutes with’ blog posts, you can get to know the members of the Carnsight Communications team a little bit better. In today’s post, we ask...

Jessica Morgan, Founder of Carnsight Communications This year we’re attending an event to mark International Women’s Day. I always read about International...

I was so encouraged to see Marc Nohr interviewed about his flexible working as part of the Timewise Power 50. He works a four day week and has done for the last two...

Many of us have a passion project – something we love to do on the side, that keeps us fresh and energised. But how do you go about turning that into a...

Most companies already have a wealth of ideas, opinion and expertise – but they’re not usually neatly filed in a content folder. They’re more...

Written by Steph Brown – I felt out of my depth when I attended Enterprise Nation’s Festival of Female Entrepreneurs in 2018. I was new to the full-time working...