Newsjacking – The Pros and Cons

Have you ever been criticised for hopping on the bandwagon of the latest trend? While there’s definitely a time and a place – this can actually be an...
Working meeting with coffee

What’s our Three Lens Messaging Session?

Have you heard of a messaging session? We find them invaluable. But what exactly are they? Here's a guide to our Three Lens Messaging Sessions - why we hold them, what...

Nurturing a culture of PR in your business

A solid culture of PR within your business isn't just a nice-to-have; it's the secret ingredient for businesses aiming big. By keeping it authentic, transparent, and...
How can AI enhance PR strategies

Breaking down the buzz: how can AI enhance PR strategies? 

Artificial intelligence (AI) is arguably the buzziest of all the buzz words making headlines right now; it’s starting to feel as though it is literally everything,...
People around a table

Why we’re a real Living Wage employer

I’ve always been keen to grow my business, but in a sustainable way. Covid, global conflicts, teetering on the edge of a recession and a cost of living crisis have...
PR ecosystem

Why leveraging your PR ecosystem pays off

You're probably wondering what I mean by a 'PR ecosystem'. This is by no means a professional or academic term, it's actually a phrase one of my colleagues threw around...

The biggest changes to PR in recent years

The PR and media landscape is always changing, but the past few years has truly seen change like no other. From technology to culture to politics, there are endless...

The vital role PR plays in building a strong employer brand

In today's job market, it's more important than ever to attract and retain top talent. And to do that, you'll want to cultivate a positive employer brand. PR is a...

Carnsight Communications launches ‘Powerfully Practical PR’ eBook empowering SMEs to PR themselves 

Carnsight Communications, a boutique PR firm based near Bath, is launching its new eBook, ‘Powerfully Practical PR’, on Amazon on February 1 2024.