Are my PR results any good? PR and ROI

“What’s a typical return on investment (ROI) on PR activity?” It’s a question that usually gets asked early on in our PR conversations with potential clients. And it’s one we’re always happy to discuss – particularly as it’s important to understand what success looks like right from the start. As covered in our PR FAQs,

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Can you really achieve good PR results for any business?

Another question we’re often asked is “can you get good PR results for absolutely everything?” Or, in other words, can you PR anything under the sun, even something that might appear pretty dull? The short answer is, probably, and the long answer will explain what we mean by that. Certainly, nothing phases us here at

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Finding your business inciting incident and telling a great story

When telling your business story, it’s easy to get bogged down in the detail. After all, your company might very well be your life’s work and the outcome of a 20-year career build-up. The harsh reality, however, is that very few people will care about that part. At least not at first. When writing your

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Five reasons your PR won’t work

We like to think we’re positive, can-do people (and we have some great reviews to prove it). But we’re also realistic. For PR to work well, there are some key factors to cover off and some tough questions to face. Read on to see the five most common issues standing in the way of you

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Why customer reviews are vital and how to get them

Today we have a guest post by the wonderful Shona Chambers! Shona is a freelance marketing consultant with a career spanning over 20 years, working with both large and small companies. She’s also created her own businesses, including a networking group for the self-employed and freelance community, Self Employed Club. We’re very excited for you

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