The vital role PR plays in building a strong employee brand

In today's job market, it's more important than ever to attract and retain top talent. And to do that, you'll want to cultivate a positive employer brand. PR is a...

Carnsight Communications launches ‘Powerfully Practical PR’ eBook empowering SMEs to PR themselves 

Carnsight Communications, a boutique PR firm based near Bath, is launching its new eBook, ‘Powerfully Practical PR’, on Amazon on February 1 2024.

Making your B2B business less boring

When it comes to B2B PR, many companies grapple with the idea that what they do or offer is too mundane to capture the attention of the media. They worry that their...
Someone selling over internet

When PR is all about driving sales – and how to do it properly

You'll often hear me saying there's more to PR than sales - and there is - much, much more. But sometimes, our job is all about the selling - be it getting more bums on...
2023

A year in review: looking back at Carnsight’s 2023

Goodbye 2023! We're looking back at our year in review – we said goodbyes and hellos, we reached new heights and crossed exciting milestones, faced challenges and...

Mastering Year-End PR Reviews

As the year comes to a close, it's not just the holiday season that demands attention; it's also the perfect time to reflect on and evaluate your PR activities for...
Post it notes

Never heard of it! Why it’s important to be open to new publications in PR

“We just want to be in the Economist”. This was a response from a potential client when I asked about target media. They were new to PR, hadn’t ever really raised...
christmas in july

Why Christmas really is in July for PRs

It's a midsummer's day in July day, and the last thing on your mind is Christmas. The sun is shining, and you're probably more concerned with hitting send on that...

Why Consistency is Key in PR

Consistency is key.  We know this and apply it to so many aspects of our lives. Consistency is how we improve and develop. It's how we achieve success and demonstrate...