Top tips for recording yourself on video

Whether it’s an explainer video, for vlogs, interviews, presentations, tutorials, product reviews, or video testimonials, video is dominating the internet. 54% of consumers want to see more video content online (Oberlo) and, as a business, it’s in your own interest to explore that. As a PR agency, we’re finding more and more journalists and publications

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How a Creative Writing Degree has Helped Me in PR

Back when I did my degree at 18, I didn’t really know what PR was. I had heard it around but didn’t really understand what the job entailed or required. Because of this, it never occurred to me to do a Public Relations degree. Lucky enough for me, there are many degrees and qualifications that

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Why good photography is key in PR

A good photograph can make or break a media story. Don’t just take a PR agency’s word for it. I was chatting to a consumer journalist recently – an ex-glossy editor-in-chief – who mentioned that one of her case studies had just been chosen over two others purely because of the good images. Strong photography

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What are the benefits of PR?

One of the first questions we ask is “why do you want to do PR?” Most often, people seek out help from a PR agency to win new clients or customers. Sometimes it’s prompted by their competitors stealing the limelight or because they feel they’ve been a best-kept secret for too long. There are, in

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How I learned to stop worrying and love the news

5 ways to cope with news induced anxiety as a PR  As PRs, it’s our job to keep our fingers on the pulse when it comes to the news. We need to know what’s in the media, what stories are doing well and what the press are covering. We have to surround ourselves with current

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A Day at a PR Agency

Before entering the world of PR through an internship, I had very little understanding of what the role truly entailed in all its forms. I had no idea what a day looked like working at a PR Agency. Now, 7 months on, I’ve learnt exactly what the day in the life of a PR looks

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