Crafting the perfect pitch

In a recent blog post, we shared our top tips on what you should avoid when pitching to journalists. There we talked about the common errors PR professionals or companies can make when pitching to a journalist, and gave some advice on what to avoid to ensure your news is featured by the target publication. Today

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Three ways social media analytics can help your business

Social media analytics allows you to improve your business strategy and optimise engagement via the collection of data. This data will help you and your team better understand your audience, learn what is working for you and what isn’t, and allow you to set benchmarks to compare against the future performance of your brand. 

What you should avoid when pitching to Journalists

As PR professionals, pitching to a journalist is part of our every day and is almost second nature. It’s key to remember when pitching to journalists that there are a few things we must avoid. In this blog, we will be sharing with you our top tips covering what to avoid when sharing a potential

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A fast-track guide to writing a good business biography 

A biography (or bio) is a great way to give potential clients, customers, or employers a quick snapshot of who you are. It’s a chance to show off your experience in the industry and share whatever it is that makes you different. In PR, biographies are essentially used for pitching purposes but can be edited

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What are the benefits of PR?

One of the first questions we ask new clients is “why do you want to do PR?” Most often, people seek out help from a PR agency to win new clients or customers. Sometimes it’s prompted by their competitors stealing the limelight or because they feel they’ve been a best-kept secret for too long. There

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Finding your tribe when you start a business 

I was lucky that starting a business in PR meant I could work from my kitchen table, quite literally. Back in January 2016 I had a laptop, a phone, contacts and experience, and I didn’t need much else besides that at the start. Working on my own to build a PR consultancy around two small

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