This question came out of a really interesting podcast with Tom Lewis – Agency ownership models are everything. It’s primarily about the advertising agency model and how Tom sees it in a state of decline. My career started in adland before I moved into PR, and when I worked with Tom he was CFO and I was in client services. Ad agencies are set up slightly differently to PR agencies or consultancies, but there are similarities. We’re both service businesses and the relationships we have with clients are much the same. And one question arose (amongst many interesting areas) – can agencies ever truly work in “partnership” with a client?
Tag: PR consultancy Bath
Press Releases – when is the best time to pitch?
We’ve shared many tips on crafting the perfect press releases here at Carnsight Communications and even what to avoid when pitching to journalists. What we haven’t done so much is provide detail on when is the best time to pitch your news. In this blog, we take a look at the most effective days and
In-house or outsourced PR – Which is better?
In this blog, we want to help you identify the pros and cons of in-house versus outsourced Public Relations. Before we get into the nitty-gritty, let’s cover some basics… Firstly, what do we mean by PR? Having great publicity is predominantly down to how you’re perceived in the media, known as ‘good public relations’. Public
PR touchpoints: what are they and why are they important?
In our introductory client meetings, we often talk about the importance of building up a number of PR touchpoints. But what do we mean by the term and how do they impact our PR strategy? Let’s dive in. PR touchpoints are the multiple points of contact that a company has with its customers/clients through public