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Tag: PR Advice
The vital role PR plays in building a strong employee brand
In today's job market, it's more important than ever to attract and retain top talent. And to do that, you'll want to cultivate a positive employer brand. PR is a...
4 things businesses should know before writing an eBook
You may have noticed that we recently launched our eBook, Powerfully Practical PR. After a long time in the making, it's time to share our tips, tricks, and top...
Carnsight Communications launches ‘Powerfully Practical PR’ eBook empowering SMEs to PR themselves
Carnsight Communications, a boutique PR firm based near Bath, is launching its new eBook, ‘Powerfully Practical PR’, on Amazon on February 1 2024.
Making your B2B business less boring
When it comes to B2B PR, many companies grapple with the idea that what they do or offer is too mundane to capture the attention of the media. They worry that their...
When PR is all about driving sales – and how to do it properly
You'll often hear me saying there's more to PR than sales - and there is - much, much more. But sometimes, our job is all about the selling - be it getting more bums on...
Mastering Year-End PR Reviews
As the year comes to a close, it's not just the holiday season that demands attention; it's also the perfect time to reflect on and evaluate your PR activities for...
Never heard of it! Why it’s important to be open to new publications in PR
“We just want to be in the Economist”. This was a response from a potential client when I asked about target media. They were new to PR, hadn’t ever really raised...
Why you need to pick up the phone in PR
Maybe it’s generational, or perhaps it’s just a mix of personality and communication style. Either way, I can’t deny a professional pitfall of mine is working up...
Why Christmas really is in July for PRs
It's a midsummer's day in July day, and the last thing on your mind is Christmas. The sun is shining, and you're probably more concerned with hitting send on that...