Social Media: Making something out of nothing

Although managing different businesses’ social media channels can be fun and exciting, it does come with some challenges. We work with a lot of niche businesses that have very specific views within their industry, so it’s important to be able to express this on their behalf. But what happens when clients are going through a

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Being open-minded is what will get you results in PR

Pretty much every client we work with comes into PR with an idea in their head of what kinds of opportunities they are looking for when it comes to promoting themselves and their business. This is great! It’s a solid foundation to work on, but today I want to talk about how being open to

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PR only works when you let your guard down

Welcoming an external team into your business can be challenging. As a PR agency, we understand that we have to earn our client’s trust and we’d like to think we’re pretty good at doing that, with a number of retained and returning clients acting as proof of this. Therefore, we put a lot of time

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The most useful sayings in the world of PR

I love a saying. I find myself trotting them out time and again – probably more so the older I get. I can almost see the eye rolls from here! The thing is, the news agenda might constantly change (minute by minute, at the moment) but certain PR principles remain the same. Here are the

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Why you need to repeat yourself in PR

“I feel like we’re saying the same thing over and over.” This is something we hear a lot from our clients. And it’s a valid concern. No one wants to be banging on about the same thing forever. That being said, you’d be surprised how important repetition is when it comes to PR. PR is

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What does a social media executive role involve?

Are you curious about what a social media executive role involves? In today’s world, most of the population have some sort of social media presence. Social Media is a great way to stay connected with friends across the globe, as well as stay up to date with both local and global news.  It’s no surprise

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