Tag: PR Advice

Building confidence on social media as a small business owner 

Social media has revolutionised the way we conduct business, and a strong social media presence is now a must-have for entrepreneurs. Whether you run an Etsy store, a...

Why Consistency is Key in PR

Consistency is key.  We know this and apply it to so many aspects of our lives. Consistency is how we improve and develop. It's how we achieve success and demonstrate...
too many big words header of an old fashioned ink pen resting on a page of written words

The danger of using too many big words

In an ideal world, your carefully crafted message would reach your desired audience perfect conditions: a quiet room, undivided attention, and a receptive mindset....

Giving and receiving writing feedback

Writing takes up a huge portion of my time as a PR. From news releases to thought leadership pieces, emails to social media copy, every single day I write thousands of...

Starting and Ending Projects on a High Note

As a business owner, you want to ensure that every client has a positive experience while working with you. The first and last impressions are crucial to achieve this...
reputation matters

Reputation matters: how employer branding impacts recruitment 

In case it’s not obvious, reputation matters. A business’ internal and external image can have an impressive sway on its success. Yet, when we think of brand...
How to approach backlinks in PR – printed wooden letter tiles arranges to spell 'BACKLINKS' on an orange flat lay

How to approach backlinks in PR 

Ethical, organic link building is central to topping the charts when it comes to Google’s search engine ranking factors. Quality backlinks are prized possession, and...
7 steps to PR yourself

Here are 7 steps to PR yourself 

We've translated our skills for promoting a business through PR to help those who want to promote themselves as individuals. If that sounds like you, then here’s a...
How can AI enhance PR strategies

Breaking down the buzz: how can AI enhance PR strategies? 

Artificial intelligence (AI) is arguably the buzziest of all the buzz words making headlines right now; it’s starting to feel as though it is literally everything,...