Where to start with social media for your business

Previously on the blog, we’ve talked about our top tips for LinkedIn and we will definitely be covering social media platforms like Twitter and Instagram in the future, but today I want to take a step back and provide some tips that can apply across all social platforms. Social media can be daunting, especially when

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Five reasons your PR won’t work

We like to think we’re positive, can-do people (and we have some great reviews to prove it). But we’re also realistic. For PR to work well, there are some key factors to cover off and some tough questions to face. Read on to see the five most common issues standing in the way of you

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Why customer reviews are vital and how to get them

Today we have a guest post by the wonderful Shona Chambers! Shona is a freelance marketing consultant with a career spanning over 20 years, working with both large and small companies. She’s also created her own businesses, including a networking group for the self-employed and freelance community, Self Employed Club. We’re very excited for you

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Advertising and PR: What’s the difference?

This article first appeared on Enterprise Nation, April 2021. “But isn’t PR just advertising?” We’ve been asked this question quite a bit over the years, and we can understand why. Advertising and PR share a number of common goals and work excellently together, but they are different disciplines that can produce different outcomes, and often,

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A shift in comms – how the past year has reshaped communication

Communication is a fundamental part of our lives. It enables us to build and strengthen relationships, connections, businesses, and more. Communication doesn’t fit into just one mould – the different forms or types of communication are constantly changing as years progress. With the rise of technology and social media, virtual communication has become more popular,

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