Tag: PR Advice

Why Consistency is Key in PR
Consistency is key.
We know this and apply it to so many aspects of our lives. Consistency is how we improve and develop. It's how we achieve success and demonstrate...
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PR

The danger of using too many big words
In an ideal world, your carefully crafted message would reach your desired audience perfect conditions: a quiet room, undivided attention, and a receptive mindset....
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Copywriting

Giving and receiving writing feedback
Writing takes up a huge portion of my time as a PR. From news releases to thought leadership pieces, emails to social media copy, every single day I write thousands of...
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Copywriting

Starting and Ending Projects on a High Note
As a business owner, you want to ensure that every client has a positive experience while working with you. The first and last impressions are crucial to achieve this...
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PR

Reputation matters: how employer branding impacts recruitment
In case it’s not obvious, reputation matters. A business’ internal and external image can have an impressive sway on its success. Yet, when we think of brand...
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PR

How to approach backlinks in PR
Ethical, organic link building is central to topping the charts when it comes to Google’s search engine ranking factors. Quality backlinks are prized possession, and...
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Media Relations

Here are 7 steps to PR yourself
We've translated our skills for promoting a business through PR to help those who want to promote themselves as individuals. If that sounds like you, then here’s a...
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PR

Breaking down the buzz: how can AI enhance PR strategies?
Artificial intelligence (AI) is arguably the buzziest of all the buzz words making headlines right now; it’s starting to feel as though it is literally everything,...
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PR