Tag: Small Business

reputation matters

Reputation matters: how employer branding impacts recruitment 

In case it’s not obvious, reputation matters. A business’ internal and external image can have an impressive sway on its success. Yet, when we think of brand...
Two Minutes with Alexandra Johansen

Welcoming Alex and two promotions at Carnsight Comms!

We're incredibly excited to announce that we've expanded our team with the appointment of Alexandra Johansen as an account executive.  Alexandra, initially joined us...

Spring clean your meetings! 

Let’s be honest, meetings are kind of a necessary evil when it comes to the corporate world, but there’s been a lot of talk in the media recently about just how...

B2B PR isn’t B2C PR’s Boring Sister – Here’s Why!

B2B PR is often overlooked by those considering a career in PR. B2C always seems so much more creative and alluring. But the truth is, B2B PR is more than just B2C...
Timeline of a press release

The timeline of a press release

We’ve written many blogs on press releases and useful tips on when is best to pitch, what to avoid when pitching and crafting a perfect press release. But today we...

LinkedIn: Key differences between personal and business profiles

By now we all know that having a LinkedIn presence as a professional is important. With over 875 million users, LinkedIn can help you build connections with other...
Award Entries

Five things to avoid when writing awards entries

Awards can provide a great boost to a business’s reputation and can often lead to new opportunities and increased success. Writing an awards entry is an important part...

Should your business invest in social media?

There are countless benefits to having a strong social media presence. In 2021, 55% of consumers learned about new brands through a business’s social accounts...

Can clients and agencies ever really work as “partners”?  

This question came out of a really interesting podcast with Tom Lewis - Agency ownership models are everything. It’s primarily about the advertising agency model and...