The biggest changes to PR in recent years

The PR and media landscape is always changing, but the past few years has truly seen change like no other. From technology to culture to politics, there are endless...

The vital role PR plays in building a strong employer brand

In today's job market, it's more important than ever to attract and retain top talent. And to do that, you'll want to cultivate a positive employer brand. PR is a...

Is Corporate Social Responsibility an outdated concept?

Cath Harris, Director at Ipsa Consulting is an Ethical Marketing Consultant and specialist in sustainability for businesses. We recently spoke with Cath about the...

Making your B2B business less boring

When it comes to B2B PR, many companies grapple with the idea that what they do or offer is too mundane to capture the attention of the media. They worry that their...

Mastering Year-End PR Reviews

As the year comes to a close, it's not just the holiday season that demands attention; it's also the perfect time to reflect on and evaluate your PR activities for...
mental load

The hardest thing about working in PR

As a PR, you have a lot of plates to keep spinning. Your working across a number of different accounts and likely have a number of projects on the go for each of them....

Managing Work Stress in Public Relations 

 Working in PR can be highly demanding with PR pros wearing a lot of different hats, and so managing work stress is an important aspect of the job. From being...

Building confidence on social media as a small business owner 

Social media has revolutionised the way we conduct business, and a strong social media presence is now a must-have for entrepreneurs. Whether you run an Etsy store, a...

Why Consistency is Key in PR

Consistency is key.  We know this and apply it to so many aspects of our lives. Consistency is how we improve and develop. It's how we achieve success and demonstrate...