Leigh-Ann Hewer, Author at Carnsight Communications

B2B vs B2C PR

Posted: 28 Feb 2023
Author: Leigh-Ann Hewer

In the world of PR, there are two key categories to bear in mind: business-to-business (B2B) and business-to-consumer (B2C). Both types of PR involve promoting a product, service, or company to a target audience, but there are some key differences between the two. At Carnsight, we offer both B2B PR services and B2C PR services.

Why you need to read the publications you want to be featured in

Posted: 21 Feb 2023
Author: Leigh-Ann Hewer

Business owners are busy people. I’m sure that’s not exactly news to any of you. The thing is, because of this, the business owners and management teams of the businesses we work with often forget quite how important it is to engage with the publications they actually want to be featured in. We often ask

PR touchpoints: what are they and why are they important?

Posted: 17 Jan 2023
Author: Leigh-Ann Hewer

In our introductory client meetings, we often talk about the importance of building up a number of PR touchpoints. But what do we mean by the term and how do they impact our PR strategy? Let’s dive in. PR touchpoints are the multiple points of contact that a company has with its customers/clients through public

Top Carnsight Blogs of 2022

Posted: 20 Dec 2022
Author: Leigh-Ann Hewer

As we wrap up 2022 and get ready to close up shop for Christmas break we thought we’d share some of our top Carnsight blogs of the year. These are the five most-read blogs on our website as of right now in 2022: The most useful sayings in the world of PR The first blog

A look behind the scenes at Carnsight Comms – 2022

Posted: 13 Dec 2022
Author: Leigh-Ann Hewer

We can’t believe that we’re in the final month of 2022 already and I’m sure we’re not the only ones. 2022 has been a whirlwind for the whole team at Carnsight and we’ve been lucky enough to have plenty worth celebrating as a business. In today’s blog post, we wanted to take the time to

Being open-minded is what will get you results in PR

Posted: 22 Nov 2022
Author: Leigh-Ann Hewer

Pretty much every client we work with comes into PR with an idea in their head of what kinds of opportunities they are looking for when it comes to promoting themselves and their business. This is great! It’s a solid foundation to work on, but today I want to talk about how being open to