Being open-minded is what will get you results in PR

Pretty much every client we work with comes into PR with an idea in their head of what kinds of opportunities they are looking for when it comes to promoting themselves and their business. This is great! It’s a solid foundation to work on, but today I want to talk about how being open to

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PR only works when you let your guard down

Welcoming an external team into your business can be challenging. As a PR agency, we understand that we have to earn our client’s trust and we’d like to think we’re pretty good at doing that, with a number of retained and returning clients acting as proof of this. Therefore, we put a lot of time

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Why you need to repeat yourself in PR

“I feel like we’re saying the same thing over and over.” This is something we hear a lot from our clients. And it’s a valid concern. No one wants to be banging on about the same thing forever. That being said, you’d be surprised how important repetition is when it comes to PR. PR is

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What does that really mean?: Words to avoid in PR

There are a lot of words and phrases businesses use internally that don’t work so well when it comes to PR. Writing for publication in the media is very different from writing for your business website or internal comms. While creative and enthusiastic language is often encouraged when it comes to writing for yourself, the

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Newsjacking – The Pros and Cons

Have you ever been criticised for hopping on the bandwagon of the latest trend? While there’s definitely a time and a place – this can actually be an incredibly effective communication and marketing strategy. It’s called newsjacking! Newsjacking is essentially when you take advantage of a current event or trend in an attempt to generate

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The Dos and Don’ts of Good Headshots

If you’ve read our post on why good photography is key in PR then you know a good photograph can make or break a media story. This is particularly true when it comes to headshots. When you think of a corporate headshot you may think of white background, suit and tie, and cheesy pose, but in

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