Seven quick tips to improve your writing

Writing is a skill that has to be honed over time, but today I’m sharing seven quick tips to take your writing to the next level. 1. Always say what you want in the least number of words possible I’m a chronic rambler in real life. I used to ramble a lot in my writing

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Mental Health Awareness Week

Mental health in the workplace post-pandemic  As it’s mental health awareness week, I wanted to talk a little bit about the pandemic. I know what you might be thinking – old news! We’re over that now. Lockdowns were last year.  The thing is, we’re kind of not over it. Not really.   We experienced a global

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Copywriting vs Content Writing

What’s the difference? Though content and copywriting may sound the same, they’re actually very different skills that must be learned and honed. Just like writing short stories, poetry and novels are all incredibly different, content writing and copywriting require different approaches. To put it simply, copywriting is any writing that’s done for marketing purposes, while

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The power of storytelling & stories in business

“Story, as it turns out, was crucial to our evolution – more so than opposable thumbs. Opposable thumbs let us hang on; story told us what to hang on to.” Lisa Cron, Wired for Story Did you know that this week there’s National Story Telling Day? (April 27th) Storytelling is built into our DNA. For

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Top tips for recording yourself on video

Whether it’s an explainer video, for vlogs, interviews, presentations, tutorials, product reviews, or video testimonials, video is dominating the internet. 54% of consumers want to see more video content online (Oberlo) and, as a business, it’s in your own interest to explore that. As a PR agency, we’re finding more and more journalists and publications

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Public relations: the expectations versus the reality

Thanks to movies, TV shows and books, there are a lot of misconceptions and expectations around PR and publicity and what PRs’ and publicists’ daily lives look like. In today’s blog, I wanted to break down some of the typical misconceptions surrounding what a career in PR looks like and bring things back to reality.

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